JAAQ

Founded by the creator of War Paint for Men, a men’s makeup brand, JAAQ combats the lack of access to specialist mental health services through a free-to-use platform, on which customers can ask questions concerning their mental health. Video responses create a more engaging experience, and each response is given by a mental health professional who has lent their services to the company.

Ultimately, user engagement will be the measure of success for JAAQ. Its savvy solution could help many avoid reaching crisis point. It also has an in-person booth available at its founders London War Paint for Men shop and a mobile service for festivals, sporting events, and school visits. This is a promising start for the company, which is using these key marketing strategies to expand its brand visibility.