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Kantar
Data, insights and consulting company
- 1001+ employees
- B2B
- Enterprise
- Marketing
- Market research
- Consulting
- Business Intelligence
- Data Analysis
- London, UK
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Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
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