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LandVault
Metaverse platform
- 21-100 employees
- B2B
- Payments
- Gaming
- Entertainment
- SaaS
- Advertising
- Farringdon, London, UK
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Company mission
To push the boundaries of what is possible for the future.
47% employee growth in 12 months
Glassdoor (4.3)
Our take
Gaming has undergone a rapid rise as a major mode of entertainment, supercharged by the growth of mobile gaming and new, advanced technologies like VR. With this, game developers must find new ways to monetise content. Advertising provides the easiest route, yet typical ads can be intrusive, reducing user interaction. Landvault (formerly known as Admix) bridges this gap through the use of integrated, non-intrusive advertising within games.
Landvault breaks down barriers between users, brands, and advertisers to incorporate real brands into visual gameplay elements. This way, the attention and time of users are respected, and players can continue gaming uninhibited. Brands also provide a level of realism to the gaming experience, adding another layer of play. By creating an agnostic platform suitable for different gaming modes, the company increases its customer base to maximise returns.
Sam Huber, founder and CEO of Admix, will lead the merged company with LandVault’s founders moving on to a new venture. The entire management team stayed on and is functioning autonomously, operating under the LandVault brand, and will work to bring in brands to the metaverse while still developing proprietary projects.
Metaverse has been touted as the "next phase of the internet" with the potential to be a multi-trillion-dollar industry, according to the founder. This being said, there are some exciting times ahead for the company.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Oct 2021
$25m
SERIES B
Sep 2020
$1.5m
SERIES A
Total funding: $35.6m
Leadership
Samuel Huber
(CEO)They were previously a Formula 1 Engineer and a founder and CEO of RogueTrader and Beatify. They co-founded Kout and are an owner of VRFocus, a gaming community website.
Mohammed Alisrawi
(CTO)They were previously a Software Engineer at Eastline Marketing and Lead Engineer at SPRKL. They joined the company as a Lead Engineer before taking role as CTO.
Joe Bachle-Morris
(COO)They held interim roles as Head of Marketing at Sky Sports and COO of Brash Brands. They were a Managing Partner at VCCP and a Director at The House Worldwide. They also held advisory and freelance consulting roles.