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To support and empower holistic health and fitness coaches to reach new heights in their businesses
-3% employee growth in 12 months
Lenus offers health and nutrition professionals an IT platform through which they can furnish their customers with online coaching and customised workout/nutrition plans. The idea is to shoulder some of the administrative burden of running and scaling a health business: whilst individualised client sessions are growing in popularity, they’re a tough model for one coach to handle profitably.
Over recent years the company has opened subsidiary offices in Sweden, Britain, and Germany, and closed Denmark’s largest-ever Series A round - so appetite for Lenus’ services is clearly strong. This could be down, at least in part, to an increasing number of health and lifestyle coaches going independent following the shuttering of businesses over the pandemic. Plus, of course, the sustained interest in at-home services even after gyms re-opened.
Following the addition of an online coaching school supported by its Series A funding in 2021, additional investment in 2023 will help the company focus on product innovation and expanding operations internationally, with a strong emphasis on its largest market, the US.
Kirsty
Company Specialist at Welcome to the Jungle
May 2023
$29m
EARLY VC
Jun 2021
$54m
SERIES A
This company has top investors
Bertram Thorslund
(Co-Founder & CEO)A Copenhagen Business School grad who previously worked as an Analyst for IBM.
Christian Høeg
(Co-Founder)Originally a Management Consultant at Scorpio Strategi, who co-founded AIRTAME, served as CEO of BIT BLUEPRINT and then took up a Business Development role at Praice.
Marketing
Sales & Account Management