LiSA

Following trends in China, where social discovery of brands drives up to a third of eCommerce sales, LiSA wants to revolutionise how European retailers use customer data, using it to drive discovery rather than hoarding it for insights. Its white label platform provides a range of sales tools to be used with sales content and a content management system designed for social shopping. It has so far shown remarkable results: with brands such as Marks & Spencer, Avon and L'Oréal as early adopters, it has yielded 90% increases in customer engagement levels and conversion rates of up to 35%.

LiSA has secured investment that it is using to further develop its product, aiming to create a one-stop-store for social and live shopping. It is also aiming for international expansion, scaling its capabilities to make this a possibility. As social discovery becomes an increasingly important revenue channel for online business, LiSA stands to build a very significant business in this space.