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Lirio

Personalization engine for digital health

Lirio logo
21-100 employees
  • Healthcare
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Machine Learning
Cedar Bluff, Knoxville, TN

Company mission

To combine the power of behavioral science with artificial intelligence to drive positive behavior change for the betterment of all people.

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Our take

Many healthcare systems struggle to engage patients effectively. Traditional methods often fail to account for the individual barriers and motivational factors that influence health behaviors, leading to suboptimal patient engagement and poor health outcomes.

To tackle this, Lirio has developed a platform that combines behavioral science with artificial intelligence. Its Large Behavioral Model (LBM) predicts the next health-related action for an individual, enabling hyper-personalized interventions. Using techniques like "pros and cons awareness", Lirio's Precision Nudging™ helps patients overcome specific barriers to healthcare, driving meaningful behavior change.

Liro's approach has proven successful, significantly improving patient engagement and healthcare outcomes. Its intervention led over 60% of disengaged diabetic patients to attend primary care visits, far exceeding targets. With strong endorsements and significant funding, the company is poised to expand its reach and enhance healthcare delivery by fostering sustained, positive behavior changes in patients globally.

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Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Medical (HSA available)
  • Dental
  • Vision
  • Short-term & long-term disability (company-paid)
  • Life & AD&D (company-paid)
  • 401K with company match
  • 10 paid holidays + holiday week company closure
  • Flexible time off policy
  • Work from home

Company values

  • Go Further Together: We partner, not direct. We coach, not command. We achieve success by working together as equals toward the common goal
  • Progress Over Perfection: We have the courage and curiosity to challenge the status quo, innovate, and take risks. We aim for “better,” but we don’t get hung up on “best"
  • Engage Authentically: We build trust through constructive, honest communication that serves the common good. We speak to each other with respect, and we cultivate a safe space to voice our opinions and be heard
  • Put People First: We aim to make a positive, lasting impact at the individual and global level through our work. We commit to diversity, inclusion, community, and freedom of expression
  • Be the Reason: We take ownership for the quality of our individual work and have pride in what we deliver as a team. We empower each person to take initiative, make decisions, and act as a stakeholder for Lirio
  • Keep Learning: We learn from our successes and failures, our clients, our competitors, and each other. We adapt accordingly and embrace the evolution of our company, our team, and our products

Funding (2 rounds)

Jan 2024

$3.2m

LATE VC

Dec 2016

$1m

SEED

Total funding: $4.2m

Leadership

Marten den Haring

(CEO (not founder))

Joined Lirio in 2019 as the COO and Chief Product Officer and was promoted to CEO in 2021. Prior to this, they worked as an SVP at Element AI, as a Chief Product Officer at Digital Reasoning, and as a VP and GM at OpenText.