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LiveFlow

Automating financial workflows

LiveFlow logo
21-100 employees
  • Fintech
  • B2C
  • Personal finance
  • Financial Services
  • SaaS
  • Accounting
  • Data Integration
NoMad, New York, NY

Company mission

To empower people to build their own financial platforms for better efficiency and clarity.

Top investors

Few candidates hear
back within 2 weeks

33% female employees

Our take

Excel represents an essential tool used by finance professionals every day. According to LiveFlow, even though Excel was widely used in finance for the past 30 years, it's a standard tool that did not improve in time, thus it failed to adapt to the increasingly complex needs of finance professionals. The company aims to solve this problem by creating a modern Financial Management tool that aims to serve the needs of modern finance teams.

The founders first came up with the idea for LiveFlow after co-founder, Lasse, went bankrupt running his first business. Aiming to stop any other business having the same fate, LiveFlow was launched to ensure that clients have access to all of their financial information in one place.

The company differentiates itself through its proprietary technology that allows spreadsheets to automatically connect to the real-time data of users from Google Sheets, banks, and accounting platforms. LiveFlow already counts Nova Credit, Unfurl, Gorgias, and Olaf among its clients. Having closed a seed round in 2022, it continues to build a strong customer base.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Competitive base salary + commission
  • Substantial equity package
  • Unlimited vacation/paid time off
  • Health and dental insurance
  • 401(k)
  • All the latest tech you need; MacBooks, monitors, etc
  • Monthly budget to spend on books and conferences to keep learning

Company values

  • Deliver outstanding customer service - There’s almost only one thing that we are willing to drop everything in our hands for at all times. That’s customers, and providing outstanding customer service. Customer service is and will continue to be, one of our most important areas of the business. If not the most important.
  • Take responsibility - Everything is everyone's responsibility. We don't put people in boxes. We don't say "that's not my job to do that". If you see something that needs to be improved, changed, or fixed, you have a duty to address it. It's unacceptable to limit our concerns to the remit of our roles. Just because it’s not your fault doesn’t mean it’s not your responsibility.
  • Be humble - We don't expect you to know everything. Ask questions and ask for help. Seek advice from other people.We let go of ego's and we optimize for what's right for the business, not what's right for us individually. We discuss our setbacks openly so we all can learn. Hiding or neglecting setbacks is unacceptable.
  • Focus on questions, rather than answers - "What will make people signup for LiveFlow" and "What will make people sign up for LiveFlow right here, right now?" - Two very similar questions that can yield a very different answer. Asking the right question is more important than having the right answer.
  • There is less competition in the impossible - It takes 24 hours a day to build a small business, and it takes 24 hours a day to build a big business. We do the latter.
  • Hiring & Building Teams - We believe that great people can be found at all seniority levels and from all backgrounds. We build small, efficient, and high-performing teams rather than large and slow teams.

Funding (last 2 of 4 rounds)

Sep 2024

$13.5m

SERIES A

Oct 2022

$3.8m

SEED

Total funding: $21.3m

This company has top investors

Leadership

Before starting LiveFlow, they were in charge of Business Development at Revolut Rewards. They led the product rollout to 13 markets across EMEA, US, and APAC.

They were the Head of Growth, Nordics at Revolut where they led Growth and Market launches in the Nordics. They also built a VC-backed robo-advisory investment app.

They were a Staff Software Engineer at WebSummit and built the whole WebSummit Virtual platform within 3 months of 2020 that hosted 50,000 live users.

Diversity, Equity & Inclusion at LiveFlow

Anita Koimur headshot

Anita Koimur (COO)

  • We believe diversity is a huge contributor to the company’s success. We’re coming from different backgrounds and are 50% BAME
  • We care about our culture from day 1 - ask us about our learnings and principles
  • LiveFlow is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law

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Open and honest communication (2)

Opportunities to learn (1)

Intelligent people (1)

Flexible working (1)

Team energy (1)

Jobs (3)

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