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Lively

Health savings account provider

Lively logo
101-200 employees
  • Healthcare
  • B2C
  • B2B
  • Financial Services
Nob Hill, San Francisco, CA

Company mission

To help people optimize their healthcare spending, maximize their savings, and better their livelihood.

Top investors

53% employee growth in 12 months

Our take

Lively is a platform offering modern Health Savings Accounts (HSAs). As high-deductible health plans are regularly replacing traditional deductible plans in many employee benefit schemes, Lively is capitalizing by offering their consumer-first, paperwork-light accounts to employers and individuals.

The startup will use its sizeable investment funding and revenue to build more consumer tools, scale its team and further expand its offerings to financial institutions and employers, exemplified by a 2021 deal to provide accounts via BMO Harris.

While the platform’s product-first approach has seen it successfully achieve $500m AUM faster than any other HSA provider, it is ultimately a savings account provider. That means market turbulence could hurt the company’s bottom line. Despite this, its continual addition of diverse sets of customers should ensure Lively’s growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Paid parental leave
  • Employer HSA contributions
  • Equity
  • 401(k) plan
  • Health
  • Unlimited vacation policy
  • Dental
  • Vision
  • FSA
  • Life insurance (employer paid)
  • Commuter benefits

Company values

  • Integrity | We believe in doing the right thing--even when no one is watching
  • Determination | We are committed to doing what’s needed with teamwork, collaboration, and grit
  • Empathy | We approach every day with care and understanding - for us all
  • Build Something People Love | We strive to delight our users with every interaction
  • Accountability | We set a high bar and expect to be held responsible in everything we do

Funding (last 2 of 4 rounds)

Oct 2021

$80m

SERIES C

Oct 2019

$27m

SERIES B

Total funding: $122.2m

This company has top investors

Leadership

Held senior positions at Retroficiency which was acquired by Ecova. Before that, was co-founder of kWhOURS, a field apps company for building engineers.

Alex was Head of Operations at Justworks. Also worked in a number of other senior positions at technology companies, WorldPay, GlobalCollect and Fujitsu.

Jobs (2)

All locations

Sales & Account Management