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Local Data Company
Provides retail location insights
- 21-100 employees
- Retail
- B2B
- Analytics
- Location services
- Data Analysis
- Fitzrovia, London, UK
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Company mission
To help solve your business challenges and deliver actionable insights and tangible results.
Our take
The Local Data Company (LDC) evolved from a data directory to providing data insights to clients, offering a comprehensive overview of the market when before there was none. With the help of a proprietary technology stack for refining field research, they achieved total coverage of the United Kingdom in 2012.
Through its team of field researchers, the company frequently records the occupancy status of every business, enabling the Local Data Company to track in real time how the market changes. Underpinned by its proprietary technology stack, which supports the quality control and field research processes, the Local Data Company provides its customers with insight into over 680,000 retail and leisure businesses, footfall tracking capabilities, and access to local insight dashboards.
Today, the Local Data Company remains a founder-led business, and its insights continue to be used in articles for the FT, Times, BBC, Guardian, Telegraph, and more. It continues to invest in its platform, such as through recent acquisiton of Edge Analytics, a demographics data analysis business.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Retailer Employee Discount Scheme
- Company pension
- Sabbatical
- Support for work
- Ride to work scheme
- Company wellness and social events
- Annual bonus scheme subject to company and personal performance
- 24 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- Founder-led
- Committed to inclusivity
- Growing in the same direction
Funding (1 round)
Sep 2006
$0.3m
SEED
Total funding: $0.3m
Leadership
Barnaby Oswald
(Managing Director)After an Economics degree at the University of Edinburgh, Barnaby started e-street.com in 1999, where he worked as COO.
People progressing
After starting her career at CACI Ltd, Lucy joined the Local Data Company in April 2015. In December 2018, she was promoted from Senior Relationship Manager to Head of Retail and Strategic Partnerships. Lucy was promoted again after two years to Commercial Director.
Ronald joined the Local Data Company as a Data Analyst in October 2014, and was promoted to Senior Insight Analyst in January 2017. Since then, Ronald has been promoted twice to his current position as Head of Insights & Analytics.