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Mettle

Mental fitness app for men

1-20 employees

Healthcare
B2C
B2B
Subscription
Mental health
Mencare
SaaS
Mobile
Wellbeing

London, UK

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Company mission

To help every man in the world be better.

Our take

With countless mobile well-being apps on the market, Mettle stands out by focusing on a critical yet often underserved demographic: men's mental health. Launched in November 2023, it claims to be the first app specifically designed for men, carving a niche in a market saturated with general solutions.

By leveraging the power of mobile technology, Mettle aims to establish positive behavioral habits and encourage accountability through engaging exercises and protocols tailored to tackle common mental obstacles men face. This targeted approach, aligned with the growing awareness and concern surrounding male mental health, carries significant potential to resonate with its audience.

While still in its early stage, Mettle promises a flexible and adaptable experience, further enhanced by a science-backed strategy and practical steps specifically designed to resonate with male psychology. This combination holds promising potential to fill a significant gap in the mental health app landscape.