Milano Vice
Virtual restaurant franchise
- 21-100 employees
- B2C
- Food
- Data Analysis
- Delivery
- eCommerce
- Gleimviertel, Berlin, Germany
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Company mission
To collaborate with local partners and professional chefs to deliver the best food to every neighbourhood, and allow our customers to enjoy the little moments in life.
Our take
On the surface Milano Vice seems to be a pizza franchise, but something interesting happens if you look for where its kitchens are - its site cryptically says that they are "cooler on the internet" and only available digitally. Dig a little deeper and you find that there is no kitchen: Milano Vice is a sophisticated technological operation utilising spare capacity in its network of partner restaurants to deliver pizzas to hungry customers under its virtual brand.
Its pilot program was wildly successful, tripling sales with many of the partner restaurants. Its success so far lies in how precisely it is targeting Millennial and Gen Z consumers with its product and marketing, and in the strength of its process optimisation to increase margins for its partner restaurants.
Milano Vice has raised impressive funds in an early venture capital round, which it is using to expand its partnership program and scale its talent pool in all areas of the business. Having achieved remarkable growth in Berlin, Cologne and Hamburg already, it certainly seems set to achieve its long term goal of becoming the dominant virtual food provider in Europe.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Additional vacation days
- Career Training
- Company laptop
- Company stock options
- Employee discounts
- Flexible working hours
- Free beverages
- Free snacks
- Home Office
- Pets allowed
- Public transportation benefits
- Remote work
- Sport membership
- Vouchers and discounts
Funding (2 rounds)
Dec 2023
$9.6m
SERIES A
Jul 2022
$6.8m
EARLY VC
Total funding: $16.3m
Leadership
Rudolf Donauer
(Co-Founder & CEO)Previous Co-Founded Mintablo where they served as the MD. Before that Rudolf was a Senior Business Intelligence Manager at Project A Ventures, and Global Business Development Manager at Delivery Hero SE.
Dennis Murselovic
(Co-Founder & Managing Director)Dennis previously served as the CEO of Fixio and Snappbox. Before that they were the Head of Operations at Foodora, a subsidiary of Delivery Hero.