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Mindful Chef
Health-focused recipe box subscription service
- 101-200 employees
- B2C
- Personal health
- Sustainability
- Food
- Nutrition
- SaaS
- eCommerce
- London, UK
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Company mission
To make healthy eating easy and enjoyable.
Our take
Mindful Chef is a subscription based service delivering all the fresh ingredients you need to create delicious, healthy meals at home. It believes healthy food starts with quality ingredients and differentiates itself by using locally sourced produce.
Mindful Chef is a Certified B Corp, which means its focused on using business as a force for good, balancing people and planet with profit. The company also partnered with the One Feeds Two charity, for every Mindful meal sold, the company will donate a school meal to a child living in poverty.
There is a big trend towards healthy and sustainable eating, but Mindful Chef is one of several players in this space, including well-backed competitors like Hello Fresh, Gousto and allplants. The key will be maintaining a good level of differentiation as they grow.
In recent years, Nestle has acquired a majority stake in Mindful Chef. Since expanding into the frozen food sector and partnering with The Borough Broth Company, Mindful Chef has seen a huge surge in sales and aims to propel to greater heights.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- A competitive package that rewards your skills and dedication
- Flexibility of remote or hybrid working from our office based in Wandsworth
- Join an award-winning startup backed by the largest food and beverage company globally
- Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies
- Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays)
- Enjoy a 50% discount on all Mindful Chef products
- Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave
Company values
- Mindful - This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment
- Personal - We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow
- Unafraid - We want to be the best - to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what's right even when it's difficult
Funding (last 2 of 4 rounds)
Jan 2019
$7.6m
EARLY VC
Sep 2017
$2.6m
SEED
Total funding: $11.9m
This company has top investors
Leadership
Robert Grieg-Gran
(Founder)Studied MEng Engineering, Economics and Management at University of Oxford.
Giles Humphries
(Co-Founder & CMO)Previously worked at M&C Saatchi as a Senior Account Manager. A current Virgin StartUp mentor.
Myles Hopper
(Chief Community Officer)Previously a personal trainer for Fitness First.
Diversity, Equity & Inclusion at Mindful Chef
- We're an equal opportunity employer and all applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status
Articles
Endorsements
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Open and honest communication (1)
Supportive management (1)
People of all backgrounds are welcomed (1)
At Mindful Chef every voice is heard and through weekly leadership meetings everyone is kept in the loop regarding company achievements or challenges.
People, HR, Recruitment
Open and honest communication
Nov 2021
Mindful Chef places inclusion as a priority right the way through from recruitment to policy. It is great to see so many on-going conversations here about equity, diversity and inclusion and how the company celebrates people of all backgrounds.
People, HR, Recruitment
People of all backgrounds are welcomed
Nov 2021
At Mindful Chef your development plan is led by you, not your manager. In most organisations your manager sets your goals but here we set our own goals and your managers role is to support you in reaching them. Since joining my manager has played an integral role in my development and has facilitated this through weekly 1-1's and regular catch-ups.
People, HR, Recruitment
Supportive management
Nov 2021
