Mindful Chef
Health-focused recipe box subscription service
- 101-200 employees
- B2C
- Personal health
- Sustainability
- Food
- Nutrition
- SaaS
- eCommerce
- London, UK
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Company mission
To make healthy eating easy and enjoyable.
Our take
Mindful Chef is a subscription based service delivering all the fresh ingredients you need to create delicious, healthy meals at home. It believes healthy food starts with quality ingredients and differentiates itself by using locally sourced produce.
Mindful Chef is a Certified B Corp, which means its focused on using business as a force for good, balancing people and planet with profit. The company also partnered with the One Feeds Two charity, for every Mindful meal sold, the company will donate a school meal to a child living in poverty.
There is a big trend towards healthy and sustainable eating, but Mindful Chef is one of several players in this space, including well-backed competitors like Hello Fresh, Gousto and allplants. The key will be maintaining a good level of differentiation as they grow.
In recent years, Nestle has acquired a majority stake in Mindful Chef. Since expanding into the frozen food sector and partnering with The Borough Broth Company, Mindful Chef has seen a huge surge in sales and aims to propel to greater heights.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Holidays: Take a well-deserved break, with our generous holiday package of 30 days, plus bank holidays.
- Healthcare: Prioritise your health and wellbeing, with perks like Vitality Health Insurance.
- Office Perks: Experience a workplace that feels like home, complete with a gym, free meals, a vertical farm and pet-friendly policies.
- Enhanced Parental Leave: Spend more time with your little ones, with 6 months full-pay primary parental leave and 6 weeks full-pay secondary parental leave
- Mindful Chef Discount: Enjoy a delicious 50% discount on all Mindful Chef products, from recipe boxes to snacks and vitamins.
Funding (last 2 of 4 rounds)
Jan 2019
$8.1m
EARLY VC
Sep 2017
$2.7m
SEED
Total funding: $12.5m
This company has top investors
Leadership
Robert Grieg-Gran
(Co-Founder)Studied MEng Engineering, Economics and Management at University of Oxford.
Giles Humphries
(Co-Founder)Previously worked at M&C Saatchi as a Senior Account Manager. A current Virgin StartUp mentor.