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Monotype's mission is to deliver the design assets, technologies, and expertise required for brands to build authentic, memorable experiences at every possible touchpoint.
Monotype is a giant in the typeface industry, with well over 100 years in the business - and the rights to over 10,000 fonts, including A-list players like Helvetica and Times New Roman. Whilst typeface creation might not seem to be the booming industry it once was, Monotype is carving out some interesting new development opportunities in the hopes of further growth.
As more major organizations go digital, and go global, they need to carry their house image across a growing number of diverse markets (and languages) and render the fonts in high definition. Monotype has been developing a strong reputation for designing multi-lingual brand identities - recently, for example, for the city of Dubai, but also working with Google to bring hundreds of historically unrendered fonts online.
In this way, Monotype is smartly transitioning from a designer/developer of contemporary fonts to a facilitator helping brands to expand globally and into the digital space. With offerings in place to provide this service to fast-growing industries like gaming and online streaming, Monotype is hitching its wagon to hugely lucrative markets.
Kirsty
Company Specialist at Welcome to the Jungle
Ninan Chacko
(CEO, not founder)A Harvard Business School grad who went on to hold a range of senior leadership positions, including Senior Vice President at Sabre Holdings, CCO of Worldspan, CEO of PR Newswire, and CEO of Travel Leaders Group. Also currently serves on the board of Leaders' Quest, TraipFactory, Vertoe, and Trajectory Alpha Acquisition.
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