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MyTraffic
Location & traffic data SaaS platform
- 101-200 employees
- Retail
- B2B
- Enterprise
- Big data
- Analytics
- Location services
- Real Estate
- Business Intelligence
- SaaS
- Saint-Georges, Paris, France
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Company mission
MyTraffic is on a mission to make location data accessible, reliable and actionable, in order to boost the performance of any network or store.
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Our take
MyTraffic’s big data platform is used by hundreds of retailers, including Homebase, H&M, The Body Shop, Lidl, and Hugo Boss to better understand both footfall and vehicle traffic, in a bid to optimise the location selection process when opening stores.
There’s been a lot of movement in the location analytics industry in the last few years, with the market worth almost $20 billion and growing by around 15% annually. At a time when brick and mortar stores are losing significant business to eCommerce, choosing the right location is paramount, and big data is now able to play a key role here.
MyTraffic’s revenue has been growing at an accelerated rate since 2019 and the company has expanded from France into Germany, Spain, and the UK. Now equipped with tens of millions in VC funding, it’s gearing up for yet another aggressive growth drive across Europe.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Frequent team building activities
- Remote friendly
- Health insurance & pension schemes
Company values
- Be Ambitious - Go beyond
- Data - The source of truth
- Merit - Produce something praiseworthy
- Perspective - Think outside of the box
- Get It Done -Be efficiently innovative
- Empathy - Work together
Funding (last 2 of 3 rounds)
Nov 2022
$31.6m
SERIES B
Sep 2021
$10.6m
SERIES A
Total funding: $45.5m
Leadership
Hakim Saadaoui
(Co-founder & CEO)Spent five years in Executive roles at nuclear utilities supplier Areva (now Orano), including a spell as VP strategy, business development and R&D. Previously worked for L.E.K Consulting, Rothschild, and PwC.
Gautier Machelon
(Co-founder)Is also the Co-founder of Reveal, Javelo, and Work4. Previously founded GR Tech startup Multiposting (acquired by SAP, 2015). Board Member at Bureaux A Partager and Réseau Entreprendre.
Diversity, Equity & Inclusion at MyTraffic
- 45% of women on team lead roles
- Women Leadership workshops
- 4 "Citizen Days" per employee per year dedicated to NGO
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Software Engineering
Marketing
Data
Sales & Account Management