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NICE

Canned and boxed wine on tap

NICE logo
1-20 employees
  • B2C
  • B2B
  • Food
  • eCommerce
London, UK

Company mission

To enable customers to have easy access to the Nicest possible ways to wine.

B Corporation

Our take

NICE is a canned wine brand delivering vegan wine through cans that are 100% recyclable. With a vision to build a brand that encourages people to drink wine in situations where they currently don't, NICE are entering a rapidly growing market that's expected to be worth more than $550 million by 2028.

NICE launched in 2019 and the brand is already a certified B-corp. It counts Sainsbury’s, Ocado, Chelsea FC, Wimbledon Tennis, Lord's Cricket, Edgbaston Cricket, Wagamama and Whistlestop among its clients.

Even though the company is an early-stage startup, NICE has already become the largest independent canned wine brand in the UK and is currently looking to expand into other sectors.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • The chance to be part of one of the fastest growing drinks brands in the industry
  • Be part of a brand changing the way we wine
  • Best in class on boarding and training, growing yourself
  • Be part of an incredible group who are friendly, hustlers and very inspiring
  • Be part of a team of people who care; we are investing in our sustainability and on the journey to B Corp certification
  • Work in a kind, open and honest business where your opinion is as important as everyone else’s and direct feedback is our love language
  • An endless supply of wine
  • Breakfast provided everyday

Company values

  • Be curious
  • Lead and don’t follow
  • Direct feedback is our love language
  • Hustle Hard
  • Be NICE & never trash talk the competition

Leadership

Lucy Busk Wright

(Co-Founder)

Previously Founder & Director at Ananas Consulting for 2 years and Mentor at New Entrepreneurs Foundation and at Total Food Marketing.

Jeremy May

(Co-Founder)

Studied Business & Spanish at University of Southampton. Previously Export Manager at Winterbotham Darby for 2 years, Head of International Markets at Propercorn also for 2 years and Export Manager at Pip & Nut for 10 months.

Diversity, Equity & Inclusion at NICE

Lucy Wright (Co-founder)

  • NICE is for everyone and every role at NICE is open to applications from all sections of society. We do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

Endorsements

All

Opportunities to learn (4)

Open and honest communication (3)

Strong leadership (2)

Nice people (1)

Hard working team (1)

My opinions are valued (1)

Team energy (1)

Focus on employee wellbeing (1)

Growing fast (1)