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To enable customers to have easy access to the Nicest possible ways to wine.
NICE is a canned wine brand delivering vegan wine through cans that are 100% recyclable. With a vision to build a brand that encourages people to drink wine in situations where they currently don't, NICE are entering a rapidly growing market that's expected to be worth more than $550 million by 2028.
NICE launched in 2019 and the brand is already a certified B-corp. It counts Sainsbury’s, Ocado, Chelsea FC, Wimbledon Tennis, Lord's Cricket, Edgbaston Cricket, Wagamama and Whistlestop among its clients.
Even though the company is an early-stage startup, NICE has already become the largest independent canned wine brand in the UK and is currently looking to expand into other sectors.
Steph
Company Specialist at Welcome to the Jungle
Lucy Busk Wright
(Co-Founder)Previously Founder & Director at Ananas Consulting for 2 years and Mentor at New Entrepreneurs Foundation and at Total Food Marketing.
Jeremy May
(Co-Founder)Studied Business & Spanish at University of Southampton. Previously Export Manager at Winterbotham Darby for 2 years, Head of International Markets at Propercorn also for 2 years and Export Manager at Pip & Nut for 10 months.