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To improve pet wellbeing, starting with providing nutritious meal plans.
With the pet food industry rife with processed and often unhealthy options, many pet owners struggle to find nutritious alternatives. Nature's menu steps in to offer a range of complete and balanced raw meals crafted by an in-house veterinary team.
To tackle the challenges inherent in the pet food industry, Nature's Menu takes a multifaceted approach rooted in innovation and customer-centricity. By setting high benchmarks in pet nutrition and redefining the customer experience through initiatives like the Feefo Platinum Trusted Service Award-winning Customer Happiness team, the company ensures that pet owners have access to not only nutritious meals but also top-quality service and support.
With a legacy spanning 40 years and bolstered by the support of Affinity Petcare, Nature's Menu is poised for a promising future of growth and impact. As more pet owners entrust Nature's Menu with their pets' diet and well-being, the company's influence in the industry continues to expand.
Freddie
Company Specialist at Welcome to the Jungle
Craig Taylor
(Founder)Craig's father originally set up Natures Menu as Anglian Meat Products in 1981. They served as the CEO and Managing Director until 2021 before becoming the Managing Director of the IFD Group.