Noibu

eCommerce analytics & monitoring platform

Noibu logo
101-200 employees
  • B2B
  • Analytics
  • Business Intelligence
  • SaaS
  • Data Sharing
The Glebe, Ottawa, ON

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Company mission

To enhance eCommerce experiences.

Our take

Noibu develops an eCommerce analytics and monitoring platform helping online retailers identify technical issues, optimize customer experience, and drive revenue growth. Originally focused on detecting and resolving website errors, the platform has evolved into a unified solution that combines site health monitoring with experience analytics, AI-powered insights, performance monitoring, and revenue attribution.

The platform monitors critical eCommerce functions such as add-to-cart and checkout, while also helping retailers understand how technical issues and user behavior impact conversions. By linking technical insights directly to business outcomes, Noibu allows teams to prioritize the highest-value fixes while uncovering new opportunities to increase sales.

Having ranked eighth on The Globe and Mai's list of Canada's fastest-growing companies in 2023, Noibu has continued to expand its enterprise presence. Today, the platform is trusted by leading brands including Guess, Cartier, Van Cleef & Arpels, Liquid I.V, Avon, and Champion, reflecting growing demand for integrated eCommerce intelligence as retailers seek to reduce revenue lost and optimize digital experiences through a single, unified platform.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Unlimited Vacation: We believe fresh ideas come from rest. Our unlimited vacation policy lets you plan time off when it works best for you.
  • Equity: All employees should feel like owners of Noibu. Our generous equity packages do just that!
  • 90-day away policy: You can work abroad for up to 90 days per calendar year.
  • Health & dental benefits from day 1 (HSA): Benefits start on day one—no probationary periods—because we believe in supporting you and your loved ones from the start.
  • Noibu days & holiday closures: From May to September, our team gets an extra day off each month to enjoy summer. We also close from Christmas Eve to New Year's Day.

Leadership

Kailin Noivo

(Co-Founder & President)

Previously Kailin worked in Finance at the BMO Financial Group, and was Director of Marketing and Public Relations at the Telfer Business Law Association.

Robert Boukine

(Co-Founder & CEO)

Prior to co-founding Noibu in 2017, Rober was a Senior Financial Advisor at CIBC, and worked in Digital Projects and Finance for Startup Canada.

Filip Slatinac

(Co-Founder & CTO)

Filip is a graduate of the University of Ottawa, with a BASc in Software Engineering.