Novela

AI-powered simulations for next-generation marketing education

Novela logo
1-20 employees
  • B2B
  • Education
  • Marketing
  • SaaS
Westminster, London, UK

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Company mission

To reshape how educators train the skills today's marketers need.

Our take

For guides on harnessing digital, the best way to teach is often digital. Novela is an edtech company using marketing simulations to teach business owners and employees digital marketing skills.

Powered by AI, Novela teaching packages have been shown to help students retain 65% more information. Using real-world scenarios and AI-powered feedback, the company boasts a range of UK and US universities as clients, with the founders themselves having a background in the education sector.

Indeed, “doing” is the best way to learn, and the test marketing campaigns included in Novela’s software packages are great ways to learn the ropes of the business. With an increasing number of courses, teaching modules on digital marketing, education packages and platforms like Novela are in high demand. Its angel investment, awarded in 2025, exemplifies the interest in the software and will help it meet growing demand.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Leadership

Clark Boyd

(Co-Founder)

Previously worked for Hult International Business School in the Marketing, Management, Entrepreneurship Faculty, and was also a Lecturer at the Columbia Business School and a Program Leader at EMERITUS.