Odin

Community & investment tools for founders, angels and VCs

Odin logo
1-20 employees
  • Fintech
  • B2B
  • Marketplace
  • Payments
  • Legal
  • Investing
  • Community
  • Product
Dalston, London, UK

Company mission

To give more people the ability to vote with their money, and their time, on what the future looks like.

Our take

Odin is at the apex of two major trends in finance: the democratisation of access to private markets through technology, and the increasingly social feel of finance and investing. The startup began as a social network with an investment layer built on top, though it is now a more focused financial service that simplifies startup investing.

The company's roots in social and community speak to a unique trajectory it is on. After gaining a lot of traction with its syndicate-formation service, the startup has been looking to develop further products that decentralise and simplify capital rails for the innovation ecosystem. It’s likely that the product roadmap will be developed in conjunction with its customer base, many of whom attend Odin’s salons.

Though the company has had to navigate an environment where capital going towards innovative companies is at a fraction of where it once was, it appears to have emerged unscathed, if not stronger. In 2023, it raised £2.4 million in a seed round that included contributions from 220 angels through its own platform. It plans to use these funds to roll out its marketplace for people raising money to find investors, as well as support scale-up plans across Europe and possibly into Asia.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Free lunch on Wednesdays
  • 25 days paid holiday, excluding public holidays
  • Flexible hours (we care about the results, not when you work)
  • Laptop assigned, Mac or Dell (Windows)
  • Parental leave
  • £1000 yearly learning & wellness budget
  • Generous options package

Company values

  • Impact - You focus on doing the highest priority things first, and recognise they are often harder or less fun than other things you could be doing. You exhibit bias-to-action, and avoid procrastination and “paralysis by analysis” at all costs. You accomplish amazing amounts of important work in an efficient manner .You focus on results rather than on process (but you understand how a great process can help in some instances).
  • Judgement - You make wise decisions calmly (people, technical, business and creative) despite ambiguity and stress. You keep us nimble by minimising complexity and finding time to simplify. You think strategically and can prioritise what makes sense for now vs later. You assess problems from first principles. You show depth to your reasoning and differentiate facts from assumptions.
  • Honesty - You show integrity and always do what is right - for our customers, for your team, for the business. You are known for candour and directness. You do not shy away from difficult conversations. You are non-political: you only say things about fellow employees that you would say to their face. You are honest with yourself and quick to admit mistakes.
  • Selflessness - You seek what is best for Odin rather than best for yourself or your group. You think beyond yourself about how you can positively impact others around you. You are not driven by ego or personal emotions in your decision-making. You share information openly and proactively that would be helpful for others.
  • Curiosity - You understand things quickly and have an inherent thirst for knowledge. Everything is a strong opinion, weakly held, and you’re always open to changing your mind. You seek to gain a deep understanding of things and always question why things are a certain way, challenging prevailing assumptions. You seek to deeply understand Odin’s business: the strategy, product, industry, customers, and suppliers.
  • Passion - You care intensely about Odin’s success. You celebrate wins. You are tenacious and you never give up. You inspire others with your thirst for excellence.
  • Communication - You listen well, instead of reacting fast, so you can better understand. You are clear, concise and thoughtful in speech and writing, showing respect for others’ time in how you communicate. You treat people with respect regardless of their status or disagreement with you. You are a calm and level-headed presence in stressful situations.

Funding (2 rounds)

May 2023

$3m

SEED

Aug 2021

$1m

ANGEL

Total funding: $4m

Leadership

Mary Lin

(Co-Founder & Co-CEO)

Ex-Product Manager and Software Engineer at multiple venture-backed startups. On Entrepreneur First: 5th cohort.

Paddy Ryan

(Co-Founder & Co-CEO)

Previously worked at the Irish embassy in Moscow, before working at CrowdCube and building out Coca Cola's venture arm.

Job (1)

Software Engineering