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Omaze UK
Charity fundraising with life-changing prizes
- 21-100 employees
- B2C
- Fundraising
- Holborn, London, UK
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Company mission
To create life-changing experienced while making a positive impact on the world.
-56% employee growth in 12 months
Our take
Omaze is a charity fundraising platform that offers donors the chance to win high-value luxury items through donations. Each sweepstake benefits a particular non-profit and offers a prize such as a mansion, holiday, or sports car. Omaze has found success by pioneering a new model for fundraising that combines philanthropy with the chance of winning a life-changing prize.
The platform initially started with celebrity-backed campaigns where bidders could win once-in-a-lifetime experiences with celebrities. But they pivoted towards high-ticket items that they could select and control more easily. The company has had recent success fundraising for more than 350 causes, including Teen Cancer, Meals on Wheels, Comic Relief, and Make-A-Wish.
Other platforms exist in the space, including Prizeo, but these have maintained their focus on celebrity experiences whilst Omaze no longer offers this service. Since its success, Omaze has been criticized for only donating around 17% of the money raised to the charitable cause – but the company has responded by saying that the rest of the money is used to purchase the item, market the prize draw, and manage the company's overheads. Looking forward, Omaze aims to generate $1 billion for charity and plans to expand into Europe and Asia.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 30 days' annual leave + bank holidays
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- Individual learning and development budgets
- Enhanced family leave policies
- Life assurance of 4x your salary
- Group income protection
- Critical illness cover
Funding (last 2 of 5 rounds)
Sep 2021
$85m
SERIES C
Aug 2020
$30m
SERIES B
Total funding: $127m
This company has top investors
Leadership
Matthew Pohlson
(Co-Founder & CEO)After working at Fox, Matthew took an MBA at The Wharton School and worked for the Clinton Foundation for 7 months. In June 2012, they co-founded Omaze, serving since as CEO.