Onto

Electric car subscription service

Onto logo
101-200 employees
  • B2C
  • B2B
  • Travel
  • Sustainability
  • Cars
  • Transport
  • Subscription
  • Electric Vehicles
  • D2C
Warwick, UK

Company mission

To provide a more accessible and affordable way for people to switch to electric cars.

Top investors

100% employee growth in 12 months

Our take

Onto offers an all-inclusive electric vehicle subscription service. For a flat monthly fee, customers get the latest electric cars with insurance, servicing, breakdown cover and free public charging at thousands of locations in the UK. The company has already secured network partnerships with Shell, BP, and Tesla.

Growth in the sales of electric cars is being held back by the expensive prices associated with the vehicles. In fact, the premium paid for electric cars is a concern for more than half of UK consumers, according to a poll conducted on behalf of the Society of Motor Manufacturers and Traders. Onto's subscription model is therefore presenting a solution to this problem, focusing primarily on accessibility and affordability.

Since 2017, Onto has expanded rapidly and now accounts for close to 5% of all new UK electric vehicle registrations monthly. It is the largest electric vehicle fleet in the UK, and has raised considerable funding to further grow the number of cars it controls - as well as to enable it to add the newest electric car models to the fleet.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Onto car discount (via Salary Sacrifice) - become a customer and join the EV revolution
  • Learning and development courses
  • Summer and Winter Parties
  • Quarterly off-sites and team building
  • 25 days holiday (excl. bank holidays)
  • Work from home opportunities
  • Staff options scheme
  • Enhanced maternity and paternity leave policies
  • Personal days - supporting mental health and creating space for employees
  • A fun and social office environment
  • Generous new hire referral bonus of £1000

Funding (last 2 of 5 rounds)

Jul 2022

$60m

SERIES C

Jul 2021

$87.5m

SERIES B

Total funding: $158m

This company has top investors

Leadership

Former Product Strategy & Innovation Manage at Jaguar Land Rover.

Dannan O'Meachair

(VP of People)

Former Director of Operations at digital marketing agency Assemble Digital.