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Pemo
Spending management software
- 21-100 employees
- Fintech
- B2B
- Internal tools
- Payments
- SaaS
- DIFC, Dubai, Dubai
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Company mission
Tto empower small and medium-sized enterprises across the Middle East, North Africa and Pakistan region by offering an all-in-one spend management platform.
Our take
Expenses management is a significant cost and distraction for small-to-medium businesses. Unlike larger enterprises which may have in-house solutions or bespoke packages, SMEs rely on a mismatched selection of services and processes, leading to irregularities and high costs. Pemo exists to make expenses simpler for businesses in the Middle East and North Africa (MENA) region, offering invoicing, approval processes and monitoring on a single platform.
Other spend management startups have attracted investment in recent years, including Ramp, Pleo and Spenmo, but no solution exists yet for the MENA region, giving Pemo a large niche to operate in. With 23 million small-medium enterprises in the region with limited payments solutions available, Pemo has significant room to grow, and its local expertise and experienced founding team will give it an advantage over other startups hoping to grow into the region.
Pemo has secured investment in a seed funding round led by Cherry Ventures and Shorooq Partners. It will move to expand its operations in the MENA region, increasing its business in Saudi Arabia before extending to Egypt and Pakistan.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- You will learn new things and enter a sector which is growing and will have a direct impact on the company’s future
- You will be involved in a seed stage startup backed prominent international investors as well as the CEOs of some of the most successful Fintech scale ups in Europe and South East Asia
- We give you the freedom to explore and suggest
- You will work with an international team of experts
Company values
- We nurture a friendly & safe environment
- We foster a strong sense of collaboration
- We trust each other and are positive challengers
- We encourage everyone to make courageous decisions
- We are no-ego doers
- We shoot for the moon and work backwards!
Funding (1 round)
May 2022
$12m
SEED
Total funding: $12m
Leadership
Ayham Gorani
(Co-Founder & CEO)Also Director at Alpha-Apps. Previously co-founded Fennec Ventures and was the CEO at Widgetlabs.
Valerie Konde
(Co-Founder)Ws the Head of International Growth with Pleo. Before that, founded Collectionair.com and was Agency Relationship Manager - MENA at Google.
Alessandro Duri
(Co-Founder)Before co-founding Pemo was the Chief Commercial Officer and COO at International Ecommerce Holding, and the Regional Operations Director at ZALORA Group.