Penta Group
Stakeholder solutions firm
- 201-500 employees
- B2B
- Analytics
- Digital Media
- SaaS
- Data Analysis
- Embassy Row, Washington, DC
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Company mission
To help clients shape what happens next.
11% employee growth in 12 months
Our take
Businesses today are operating in a world where the old rulebook is looking pretty outdated. Political shifts, economic uncertainty, new technology and changing public opinions can all collide at once - and what happens in one area can quickly create problems somewhere else. For big organizations, the challenge is cutting through all that noise and working out what matters before it become a crisis.
So Penta has stepped in, combining data, research and real-time intelligence with the experience of senior advisers to help organizations understand what their stakeholders care about, spot risks early and influence outcomes. Its work spans intelligence, strategic advice, campaigns and AI transformation, essentially giving clients a better view of what is coming and a clearer idea of what to do about it.
This approach has led Penta to serve 25% of the Fortune 100, process over 25M signals a day and survey more than 2,500 policymakers twice a year. With eight offices across six countries, a new CEO brough in to lead its next phase of growth, and continued investment in AI and technology, Penta looks ready to keep building its niche.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Mar 2015
$3.4m
EARLY VC
May 2010
$1m
SEED
Total funding: $4.4m
Leadership
Joe Abbey
(Managing Director)Prior to joining Penta Group in 2024, Joe was a Senior VP, Managing Director and Executive VP of Health at Edelman. Before that, they were a Managing Director at Purple Strategies.
Shelly Adcock
(Managing Director)Previously a VP of Client Strategy at Decode_M and a Senior VP at Povaddo.
Matt Cloud
(Managing Director)Previously a Director of Brand Strategy at Deloitte and a Director of Strategy; Creative Tech & Innovation at The Community.
Louise Ford
(Managing Director & Head of Insights and Monitoring)Louise joined Penta Group in 2022 as a Digital Director of Industry & Intelligence, moving into the role of Deputy Managing Director of Global Insight in 2023 then Managing Director of Global Insight in 2024 and their current role in 2025. They previously founded Essex Mums and worked as a Photographer at Juniper Photography.
Stephanie Genco
(Managing Director)Previously a Senior VP of Communications at ACORE and a Director of Communications at Fortescue.