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Pepper
Driving customer engagement and profitability
- 21-100 employees
- B2B
- Payments
- Analytics
- SaaS
- City of London, London, UK
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Company mission
Pepper's mission is to deliver branded mobile apps quickly and at low cost to traditional retail and hospitality businesses - enabling them to harness the power of mobile commerce to improve the customer journey, increase operational efficiency and drive footfall.
-27% employee growth in 12 months
Our take
The hospitality sector has recently had to adapt to the 'new normal' and embrace technology to manage unprecedented restrictions as well as new drivers of consumer choices. Factors such as 'Fear of friction', 'Hyper convenience' and 'Rational loyalty' play a decisive role in choices customers make. Pepper is a company which allows businesses that have a value offering affected by Covid-19, that benefit from online platforms and facilitate the engagement with customers and maintain profitability.
The market has recently become very saturated, with competition coming from companies such as App2Table, Wi5, Swifty, Bleep OrderPAY, OrderBee, Tabology. However, Pepper boasts first mover advantage and has already demonstrated its capabilities and success over the years, making it the go-to for businesses as they are often more affordable and deliver solutions for the long term.
Charles Hall, CEO of Pepper, believes that features such as 'click & collect'/'grab & go' and 'order to table' "provide a significant added level of reassurance and comfort to diners looking to minimise social contact while enjoying an in-restaurant experience”.
Research shows that it costs a business between 5-10x more to acquire a new customer than to sell to an existing one and that loyal customers spend 67% more than new customers. Pepper leverages this and introduces popular features such as 'refer a friend', stamp cards, pseudo currency & gamification. The app route also provides a new platform for marketing, analytics and business intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Hybrid working with option to work in London office 1-2 days a week.
Company values
- Drive Business Results - Pepper's apps are designed to create a simple and engaging customer journey, refined for the modern world, which grows brand loyalty and improves operational efficiency, making you more money
- Flexible Solutions - Pepper's apps work independently alongside your current infrastructure or integrate seamlessly with your EPOS to drive operational efficiency and help you maximise revenue
Funding (last 2 of 4 rounds)
Jul 2021
$2.2m
LATE VC
Mar 2017
$0.7m
SEED
Total funding: $5.6m
This company has top investors
Leadership
Charles Hall
(CEO)Previously CEO at Webtab, a mobile social transaction platform. Start his career as an investment banker, spending over 10 years at Citigroup.
Simon Kelton
(Director)Previously worked as an Adventure Travel Journalist at the Telegraph, and as Founder & CEO of Inspirational Entertainment Ltd.