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PopReach
Mobile game publisher
- 101-200 employees
- B2B
- Gaming
- Publishing
- Entertainment
- Mobile
- Financial District, Toronto, ON
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Company mission
To make great games available for download on your phone, tablet, or desktop by acquiring and optimizing proven, profitable games and game franchises.
15% employee growth in 12 months
Our take
Mobile app stores are dominated by games, with hundreds of new releases every week. Low barriers to entry combined with intense competition make it virtually impossible to predict which games will be financially successful. Ionik, formerly PopReach, is a free-to-play game publisher with a risk-mitigating strategy of acquiring proven game assets and extending their lifespans while maximizing cash flows, by delivering improved experiences for players.
By 2021, PopReach owned and operated over 25 games, including later-stage hits such as Smurfs’ Village, Kitchen Scramble, Gardens of Time, City Girl Life, War of Nations, and Kingdoms of Camelot. It was rebranded as Ionik in 2023, an umbrella entity that works as a brand advertising platform, within which PopReach operates.
Following its rebrand, Ionik is eyeing global expansion; the free-to-play market in Asia is massive but mostly untapped by Western publishers. Ionik's objective is to grow 10 percent every year through assets and at least another 30 percent per year through acquisitions by executing on M&A, and by continuing to use its data-driven approach to improve the PopReach portfolio of games.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Christopher Locke
(Board of Directors)Founder and CEO of Blammo Games, and co-founder of Cave Barn. Current Partner of Push Capital Limited.