Quitoque
Meal kit delivery service
- 101-200 employees
- B2B
- Marketplace
- Sustainability
- Food
- eCommerce
- Place d'Italie, Paris, France
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Company mission
To make it easy for customers to cook every day using recipe cards.
Our take
Quitoque operated in France's meal-kit and food delivery market, sitting between the weekly grocery shop and ready meals. The category has grown around convenience, but also reflects a broader interest in cooking at home, eating well and reducing food waste. So, it's a competitive market, with consumers increasingly expecting both flexibility and quality from food delivered to their door.
Customers get to choose from a changing selection of recipes, and Quitoque delivers the ingredients and recipes needed to cook them at home. The ingredients are p-reportioned, with an emphasis on seasonal and French produce, while the recipes are designed to be relatively straightforward and quick to prepare. Alongside the meal kits, Quitoque has gradually broadened its offering, including fruit and vegetable boxes.
With this simple approach, Quitoque has grown into a sizeable player, delivering around 150,000 meals a week, and its acquisition of food-waste startup Bene Bono in 2025 marked an interesting next step. Bene Bono focuses on selling surplus and "ugly" produce that might otherwise go to waste, giving Quitoque a way to extend its sustainability credentials beyond the meal-kit model itself. Now, this combination could allow the business to build a broader food proposition.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- EKIP Ticket Restaurant Card: Eco-friendly meal voucher
- 2 days of remote work per week (for eligible jobs)
- ALAN Health Insurance (possibility of registering spouse and child)
- Permanent discount on your Quitoque & Bene Bono basked orders
- Employee benefits (Quitoque Works Council): Gymlib, Annual reimbursement for sports or cultural activities, gift vouchers, Christmas party
- QWL (Quality of Working Life): Monthly after-work events, cooking workshops, team building, friendly work environment with a terrace in the heart of Paris
Funding (last 2 of 4 rounds)
Mar 2024
$11.7m
EARLY VC
May 2023
$8.2m
EARLY VC
Total funding: $29.7m
This company has top investors
Leadership
Lionel Cler
(CEO)Previously a Deputy General Manager (Marketing, Innovation & Creation) at M6 Unlimited. Prior to that, they were the CEO of monAlbumPhoto.fr and the CMO at Orange.