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Root Global

Carbon operating system for food industry

Root Global logo
1-20 employees
  • B2B
  • Sustainability
  • Food
  • Supply Chain
  • Agriculture
  • Business Intelligence
  • Machine Learning
  • SaaS
  • Accounting
  • Environmental
Moabit, Berlin, Germany

Company mission

To build software that helps food brands get to net zero emissions - by becoming the data infrastructure that powers pricing and purchasing decisions across the food industry.

Our take

Food chains are responsible for anywhere between 20% and 30% of global greenhouse emissions, and it’s something businesses can’t sweep under the rug any longer. Tightening regulations require that businesses disclose their climate performance - and stakeholders and customers are paying close attention. Bad climate practices are increasingly bad for business, and Root Global is looking to help businesses keep their performance up.

The Root software platform is designed to help food and beverage companies shoot for a zero-carbon future, by offering what Root hopes will become an industry-wide carbon operating system. Essentially, a database providing full life-cycle carbon emission data so businesses can make climate practise decisions based on accurate, comprehensive data - instead of the current system of upstream and downstream estimates.

This could prove a highly valuable proposition. Increasingly large numbers of companies are setting science-based climate targets, but research suggests the majority of these are distant, imprecise, or lack actionable road maps to get there. So solid carbon accounting software is in urgent demand, and if Root can build out the client base necessary for industry-wide coverage, it stands to make a substantial impact.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • 🚲 A mobility subscription that reduces or offsets your emissions from commuting
  • 👗  Probably the coolest startup merch in the world
  • 🚚  Financial and administrative support with your move to Berlin
  • 🏖️  Minimum of 25 days of vacation days per year. Yes, minimum
  • 🧠  Individualised learning budget to get 3x the horse power
  • 💌  Participation in a unique climate-tech and food-tech community
  • 🎧 A Spotify subscription so you can do your most productive work
  • 🏋️ A fitness subscription so you can clear your head in your time out of the office

Company values

  • Think Clearly
  • Execute Swiftly
  • Have Fun

Funding (1 round)

Jul 2022

$2.8m

SEED

Total funding: $2.8m

Leadership

Has held Strategy Consultant roles at McKinsey, BCG, and Oliver Wyman. Also worked in Company Building at BCG Digital Ventures, and co-founded women's startup community Cocoon.

Previously MD of Frankfurt School Student Consulting, then took up various internships at HomeToGo, Luminovo, and Project A Ventures. Served as Head of Growth at Acapela, and co-founded Cocoon.

Diversity, Equity & Inclusion at Root Global

  • We train our team on biases during onboarding.
  • Everyone has a dedicated colleague or an external stakeholder (e.g. angel investor) to talk to in case they felt uncomfortable in any situation or witnessed such situation. This is treated highly confidential.
  • We continuously review our hiring, compensation and promotion practices to make sure we minimise unconscious biases and growing inequality between genders or other dimensions.
Root Global 1