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To build software that helps food brands get to net zero emissions - by becoming the data infrastructure that powers pricing and purchasing decisions across the food industry.
Food chains are responsible for anywhere between 20% and 30% of global greenhouse emissions, and it’s something businesses can’t sweep under the rug any longer. Tightening regulations require that businesses disclose their climate performance - and stakeholders and customers are paying close attention. Bad climate practices are increasingly bad for business, and Root Global is looking to help businesses keep their performance up.
The Root software platform is designed to help food and beverage companies shoot for a zero-carbon future, by offering what Root hopes will become an industry-wide carbon operating system. Essentially, a database providing full life-cycle carbon emission data so businesses can make climate practise decisions based on accurate, comprehensive data - instead of the current system of upstream and downstream estimates.
This could prove a highly valuable proposition. Increasingly large numbers of companies are setting science-based climate targets, but research suggests the majority of these are distant, imprecise, or lack actionable road maps to get there. So solid carbon accounting software is in urgent demand, and if Root can build out the client base necessary for industry-wide coverage, it stands to make a substantial impact.
Freddie
Company Specialist at Welcome to the Jungle
Jul 2022
$2.8m
SEED
Eric Oancea
(MD)Has held Strategy Consultant roles at McKinsey, BCG, and Oliver Wyman. Also worked in Company Building at BCG Digital Ventures, and co-founded women's startup community Cocoon.
Maurice Hensel
(MD)Previously MD of Frankfurt School Student Consulting, then took up various internships at HomeToGo, Luminovo, and Project A Ventures. Served as Head of Growth at Acapela, and co-founded Cocoon.