SURI
Sustainable electric toothbrushes
- 21-100 employees
- B2C
- Personal health
- Sustainability
- Manufacturing
- eCommerce
- London, UK
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Company mission
To develop the world’s first electric toothbrush made out of sustainable and biodegradable materials, delivering a world-class clean that doesn't cost the planet.
Our take
A reported 4 billion toothbrushes end up in landfills each year, representing a not insignificant contribution to the waste crisis. SURI is a carbon-neutral sustainable sonic toothbrush company revolutionizing the oral care market with its innovative, recyclable electric toothbrushes.
Large competitors (like Oral B) have dominated the toothbrush market for decades. However, with consumers becoming increasingly conscious of sustainability when making purchases, SURI has successfully carved a niche in the market and experienced rapid growth.
The company has seen impressive investment and a strong sales momentum, and has the potential to become the top market alternative to other electric toothbrush models. Its latest fundraise is being invested in further growth and innovation efforts.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Free SURI toothbrushes for yourself, friends, and family
- Personal learning & development budget
- Monthly team socials
- Pension scheme
- Healthy snacks & drinks
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- Take a 3pm Friday finish every month
- 1 Charity Day per year
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly massages in the office
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Funding (2 rounds)
Mar 2024
$7.6m
SERIES A
Oct 2022
$2.1m
EARLY VC
Total funding: $9.7m
This company has top investors
Leadership
Gyve Safavi
(Co-founder & CEO)Former CEO of Showcase, Strategy Director at Miroma Ventures, and Global Head of Strategic Partnerships at AKQA.
Mark Rushmore
(Co-founder)Entrepreneur In Residence at Marcho Partners (current), and WeWork (former). Former Managing Director at zerotwonine, and Zum goldenen Hirschen.