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SURI
Sustainable electric toothbrushes
- 1-20 employees
- B2C
- Personal health
- Sustainability
- Manufacturing
- eCommerce
- London, UK
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Company mission
To develop the world’s first electric toothbrush made out of sustainable and biodegradable materials, delivering a world-class clean that doesn't cost the planet.
Our take
On a mission to battle the 4 billion toothbrushes that end up in landfills each year, is carbon-neutral sustainable sonic toothbrush company SURI. This B Corporation pending company is revolutionizing the oral care market with its innovative, recyclable electric toothbrushes.
Competitors (like Oral B) have dominated the toothbrush market for decades. However, with consumers becoming increasingly conscious of sustainability when making purchases, SURI has successfully carved a niche in the market and experienced rapid growth in recent years.
The company has been investing its capital in growing its team, maintaining sales momentum, and expanding its retail channels. SURI has high potential to become the top market alternative to other electric toothbrush models.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Free SURI toothbrushes for yourself, friends, and family
- Personal learning & development budget
- Monthly team socials
- Pension scheme
- Healthy snacks & drinks
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- Take a 3pm Friday finish every month
- 1 Charity Day per year
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly massages in the office
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Company values
- Integrity
- Honesty & Respect
- Growth & Development
- Responsibility
- Continual Improvement
- Action-led
Funding (2 rounds)
Mar 2024
$7.6m
SERIES A
Oct 2022
$2.2m
EARLY VC
Total funding: $9.8m
This company has top investors
Leadership
Gyve Safavi
(Co-founder & CEO)Former CEO of Showcase, Strategy Director at Miroma Ventures, and Global Head of Strategic Partnerships at AKQA.
Mark Rushmore
(Co-founder)Entrepreneur In Residence at Marcho Partners (current), and WeWork (former). Former Managing Director at zerotwonine, and Zum goldenen Hirschen.
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