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SafeSize

Shoe recommendation and fitting advice

SafeSize logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Fashion
  • Customer service
Centrum Almere Stad, Almere, Netherlands

Company mission

To help people find the perfect fitting shoes, using the power of AI.

Our take

SafeSize, a technology provider headquartered in the Netherlands, specialises in the analysis and optimisation of footwear fitting. Using a combination of 3D scanning devices and a recommendation algorithm for footwear discovery, shoe retailers can offer their customers personalised recommendations, enhancing the overall shopping experience.

SafeSize uses AI to compare consumers' 3D foot data and personal preferences with a vast shoe database built with data provided by prominent retailers in the footwear industry, including Decathlon, HOKA, New Balance, and Sketchers. It provides fast, accurate, and personalised shoe recommendations which its customers can use to drive sales and improve their customer service. This service has proven extremely popular with retailers, with over 40,000 stores using SafeSize to generate more than €250 million in sales.

in 2023, SafeSize successfully secured Series B funding, setting the stage for expansion on an international scale, starting with the United States. Additionally, it seeks to grow its presence in the APAC region, capitalising on the potential of expanding 5G connectivity in that area. These strategic initiatives will contribute to solidifying its position as a leading technology provider in the footwear industry.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Personal learning plan
  • Voluntary time off
  • Frequent team events
  • Daily meditation breaks and work out options
  • Healthy lunch and snacks
  • Commuting expenses

Company values

  • Think big, start small, learn fast
  • Foster passion and fun
  • Take ownership
  • Build trust and lend a helping hand
  • Be a force for good

Funding (last 2 of 3 rounds)

Mar 2023

$14.8m

SERIES B

Feb 2019

$10.6m

SERIES B

Total funding: $28.5m

Leadership

Previously founded the premium food company, Trophea. Also worked as the Marketing Manager/Commercial Director at InterSport Athletics and as a Consultant at the Boston Consulting Group.