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Showpad

Sales enablement platform for sales content, training and coaching

Showpad logo
201-500 employees
  • B2B
  • Enterprise
  • Internal tools
  • SaaS
  • Sales
Ghent, Flanders

Company mission

Showpad's mission is to empower sales and marketing to sell the way buyers want to buy.

Top investors

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36% female employees

-17% employee growth in 12 months

Our take

Sales teams have always used tech solutions to help improve how they source leads, develop relationships and close deals.

Showpad believes they're part of the fourth pillar of the technology marketing stack: storage (the cloud services where you keep all your data), CRM, marketing automation and sales enablement. The first three help manage a salesperson's activities, while sales enablement helps them to be more effective.

Their technology allows employees to share sales collateral with each other. The material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t, enabling them to suggest materials for a specific sales effort.

Showpad has ties to companies in over 50 countries, and in 2023 released its Enablement Operating System product for its preexisting customers. This first of its kind analytics and insights dashboard exemplifies how at more than a decade old, Showpad is still at the forefront of the marketing software sector.

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Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Work from home opportunities
  • Health insurance

Company values

  • Keep it simple - We do and say exactly what we mean, and we keep it short
  • Take ownership - We take initiative, keep our word, and finish what we start
  • Grow together - We improve the team by improving ourselves and helping others
  • Be transparent - We keep the communication lines open
  • Be passionate - We love what we do and we do what we love
  • Be humble - We’re serious about our jobs but we don’t take ourselves too seriously
  • Embrace diversity - We understand that our individual differences make our global team stronger

Funding (last 2 of 5 rounds)

Jun 2019

$70m

SERIES D

Jan 2018

$25m

SERIES C

Total funding: $155.5m

This company has top investors

Leadership

Pieterjan Bouten

(Executive Chairman)

Prior to Showpad, was head of Business Development for Netlog (online community, then acquired by Meetic). Left Showpad CEO position in early 2022.

Peter Minne

(Co-founder)

8 years of experience a developer, including projects for MTV Europe and Hewlett Packard

Louis Jonckheere

(Co-Founder & Executive Board Member)

Partnerships Manager at Netlog, where they met Pieterjan.

Jobs (10)

All locations

Software Engineering