Shuffle

The ecosystem that Shuffle is building is a rather neat one. Investing directly into restaurants, bars and cafes, the company uses its financial returns to set up rewards programmes for its partner hospitality venues and the customers who sign up to the Shuffle platform. The rewards themselves are, on average, valued at about 20% of their order. They’re randomised, ensuring a fun and unexpected reward for customers, which adds a hint of gamification to a meal out.

On the B2B side, Shuffle also provides loans for its partner hospitality businesses. With an estimated 80% failure rate within 5 years for businesses in the sector, this is undoubtedly a further incentive for struggling hospitality companies looking to up their margins. Ultimately, hospitality businesses gain a loyal customer base, customers gain a deal sweetener for their evening out, and Shuffle makes a profit through its platform, reward partnerships and investments.

Shuffle is currently available in Glasgow, Manchester and Liverpool, but is expanding across the UK to cities including London, Edinburgh and Leeds. Its hybrid reward platform and investment portfolio have a lot of potential for widespread adoption.