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Simple Habit

Developer of mental wellness mobile applications

Simple Habit logo
21-100 employees
  • B2C
  • Mental health
  • Mobile
  • Wellbeing
The Castro, San Francisco, CA

Company mission

Simple Habit's mission is to empower humans to stress less, achieve more, and live better by providing mobile applications to help users meditate, sleep better, and improve their mental wellbeing.

Led by a woman
Top investors

-12% employee growth in 12 months

Our take

Awareness of the importance of managing mental wellness is growing due to increased access to relevant online educational resources, but taking action can be difficult. Whilst mobile applications exist to reduce these problems through meditation programs and other stress relief techniques, they often require the user to spend a lot of time researching in order to personalize the technique.

Simple Habit develops digital solutions for mental wellness obstacles, providing two core products - a five-minute meditation application for busy and stressed people called Simple Habit, and a personalized sleep-coaching service called Sleep Reset. The latter application uses quizzes to identify how to help individuals sleep better, providing sleep coaching programs personalized around different needs, lifestyles, and sleep disorders.

Whilst Simple Habit’s five-minute meditation app is similar to existing mental wellness mobile applications, its unique personalized coaching approach to Sleep Reset shows great potential for being applied to its other software offerings in the future.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Unlimited vacation – We understand the importance of disconnecting and trust you to manage your time and get your work done. We offer employees an open vacation policy
  • Competitive benefits package – We value healthy and happy employees. We offer a range of competitive health, dental and vision benefits for a series A start-up
  • Equity Compensation - We're growing rapidly and we want to share our future success with you. We offer an above-average ownership stake in Simple Habit for all employees
  • Fitness - At Simple Habit, we care about your mental and physical wellness. We offer our team a monthly stipend towards any class or membership. We have also partnered with Crunch fitness to provide discounted gym memberships while including flexible daily gym breaks so you can actually use it!
  • Remote Office Setup Assistance: As Simple Habit transitions to fully remote work, we understand it is essential to have a personal working space that supports your lifestyle and boosts your productivity
  • Executive Coaches- We invest in our employees professional growth by hosting quarterly executive coaching sessions. You will have the opportunity to identify and develop your unique strengths while also learning how to communicate and collaborate with our diverse team
  • 1% Everyday- At Simple Habit we empower employees to grow 1% every day. We offer a yearly learning and development package to invest in your continuous professional growth
  • 401k- Simple Habit offers employees a 401k retirement plan
  • Lifetime subscription- Once you join the team, Simple Habit will provide you a lifetime subscription to our platform

Company values

  • Self Care - Taking time for self-care should be encouraged, not stigmatized. We take care of ourselves so that we can perform our best
  • Integrity - We are always honest, ethical and fair. We are open and transparent, even with delivering bad news. It is unacceptable to take shortcuts that compromise our values
  • Diversity - Disagreements and diversity of thought are welcome. The quality of our decisions is dependent on the quality of debate. It’s important to understand other people’s perspectives in an effort to gain a new perspective and improve
  • Growth Mindset - We grow 1% every day We embrace humility. We are always looking for ways to learn from each other and the world around us. We are willing to admit failure and ask for feedback
  • Ownership - We each have the power to make our company better We are all owners of this company. Every single one of us. We help each other, even if the task isn’t in our job description. We make it our responsibility to shape a better future for our company and world. We are proactive, we don’t wait for someone to tell us what to do. We hold ourselves accountable. It's never someone else's problem

Funding (last 2 of 3 rounds)

Nov 2018

$10m

SERIES A

May 2017

$2.5m

SEED

Total funding: $12.7m

This company has top investors

Leadership

Experience as Investment Banking Analyst for Jefferies & Company. Co-founder and CEO of Locket from 2013 to 2015.