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Sinch
Cloud communications for businesses
- 1001+ employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketing
- Communication
- Customer service
- SaaS
- Mobile
- Cloud Computing
- Stadshagen, Stockholm, Stockholm County
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Company mission
Sinch's mission is to bring businesses and people closer through personalised engagement.
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce. But the battle for mobile business communications may prove a long one.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- Win Together - It's all about the team; being inclusive, respectful, and sharing our knowledge to empower all for personal growth
- Dream Big - We make the impossible possible by dreaming big to solve our customers' problems and improve their businesses
- Keep It Simple - Things stay simple when you are honest, open, and act with integrity. Eyes on the horizon, feet on the ground
- Make It Happen - We are "doers" who value getting results and don't overthink matters. No putting things off - let's get it done now
Funding (2 rounds)
Mar 2017
$15m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.1m
Leadership
Oscar Werner
(CEO)Originally held various Vice-Presidential positions at Sinch, but left to serve as CEO for internet marketing company Getupdated, and then spent some time as President of Tobii Tech before returning as CEO.
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