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Smartline

We are creating the world’s most elegant health companion

Smartline logo
1-20 employees
  • B2C
  • Lifestyle
  • Personal health
  • Fashion
  • Hardware
  • Fitness
  • Consumer Goods
  • Wellbeing
Jodenbuurt, Amsterdam, Netherlands

Company mission

To make it easier to improve everyday wellbeing, we provide insights into the body’s unique rhythm by seamlessly fusing advanced sensor technology into beautiful jewellery that everyone wants to wear.

Our take

Wearables have become big business for tech companies, but often function comes before aesthetic charm in the product development process. Smartline challenges this norm by blending sensor technology with jewellery to redefine wellness wearables.

Its debut product is a bracelet that provides users with in-depth insights into their vital statistics, wellbeing and activity. A step up from a typical wearable, it's paving the way for a new approach to connecting consumers with their bodies.

Backed by prominent venture capital investors and led by a team with extensive industry experience, Smartline is in a position to disrupt the consumer wearable sector.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Leadership

Previously a Mentor at Startupbootcamp FashionTech, Senior Manager of Strategic Planning at Whirlpool Corporation, Senior Finance and Operations Manager for Europe at Swarvoski,