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Smartzer
Interactive shoppable video content
- 1-20 employees
- B2B
- Marketplace
- Marketing
- Digital Media
- Advertising
- eCommerce
- London, UK
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Company mission
To help eCommerce companies generate sales and capture detailed analytics directly from their videos and live streams.
Our take
Converting passive viewers into active shoppers poses a challenge for eCommerce companies. In a digital landscape inundated with videos, the traditional linear format often fails to engage consumers effectively, leading to missed sales opportunities. Recognising this gap, Smartzer provides interactive video players that allow viewers to interact with products directly, facilitating seamless transitions from browsing to purchase.
Smartzer leverages innovative video tagging technology to transform videos and livestreams into interactive, shoppable experiences. Viewers can explore products and make purchases, while businesses can analyse detailed analytics for optimised strategies.
With a prestigious client base and a number of accolades, Smartzer is poised for continued growth, committed to simplifying the path to purchase and driving higher engagement and conversion rates. Through ongoing innovation and strategic partnerships, Smartzer is shaping the future of video commerce, unlocking new possibilities for brands and consumers.
Steph
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Oct 2016
$0.5m
ANGEL
Oct 2014
$0.4m
SEED
Total funding: $0.9m
This company has top investors
Leadership
Karoline Gross
(CEO)Graduated from UCL with an MSc in Technology Entrepreneurship. Previously founded Blackpearl Pictures. Also worked in Sales and Marketing at Linda Line.