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Style DNA
AI-powered personal stylist
- 1-20 employees
- B2C
- Artificial Intelligence
- Fashion
- Mobile
- eCommerce
- Sant Gervasi - Galvany, Barcelona, Spain
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Company mission
To democratise personal shopping/styling and make it accessible to clients by offering them a full-service virtual styling solution powered by AI and a team of world experts.
Our take
Style DNA is an personal styling solution for users that want the benefits of a personal stylist, without the cost. The company’s mobile app enables users to curate a wardrobe that fits within their own personal style and budget.
The company offers several distinct style services – Style Type, Colour Type, and Figure & Fit – so users can easily find clothes tailored to whichever category they wish to boost their wardrobe with. Its image consultant team is accredited by the International Association for Image and Style, fashion experts from YOOX Net-A-Porter Group and Farfetch, and data scientists from Google and Intel.
One of its most unique features is its colour analysis service, which provides users with a custom colour pallet by analysing a selfie taken by the customer. The company is focused on developing new features and tools as it hopes to gain further traction in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Remote working
- Generous holiday allowance
Company values
- Customer-First
- Inclusive & Honest
- Empowering
- Innovative & Playful
Funding (last 2 of 3 rounds)
Aug 2023
$1.4m
SEED
Mar 2021
$1.2m
SEED
Total funding: $3m
Leadership
Elena Volkova
(CEO)Former CFO of a variety of companies, including GULFSTREAM, SPSR-Express, and Renova Orgsintes.