Substance Global
Digital marketing agency
- 21-100 employees
- B2B
- Marketing
- SaaS
- Advertising
- Wapping, London, UK
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Company mission
To partner with leading brands and talent alike who seek to challenge the status quo.
Our take
With the aim of making advertising campaigns experiential, Substance is a digital marketing agency working across media and pharmaceuticals. Its campaigns have included the release of films such as Mission Impossible: The Final Reckoning and the remake of Lilo and Stitch.
Substance’s unorthodox mix of clientele - entertainment and pharma - indicates a singular vision. Its founders' background in the film industry lends itself to marketing his former stomping ground, and bringing the experiential nature of film campaigns to the otherwise fairly dry world of pharmaceuticals. With storytelling at its heart, Substance's marketing for pharma cuts to the heart of what draws customers to pharmaceutical products.
Recent campaigns have included bringing a CGI Stitch to his own film premiere and the international marketing campaign for the 2025 Smurfs film. A change of leadership to oversee its gaming clientele in 2024 indicates a renewed focus on one of the most experiential entertainment industries out there.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Andy Freedman
(Founder & CEO)Also a Partner at SuperPop. Previously a Digital Marketer at Beatwax, was a Film Marketing Executive at Way To Blue and was a Feature Film Liaison for Panavision.