The Wonderfield Group
International multi-channel food business
- 101-200 employees
- B2B
- Food
- eCommerce
- Marylebone, London, UK
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Company mission
To create better food for everyone.
Our take
The Wonderfield Group (formerly The Snowfox Group) is a global food business that started with a love for sushi and has grown into something much bigger. With brands like YO!, Taiko, Bento, and Snowfox under its umbrella, it serves a plethora of Japanese cuisine. And it sells over 500M trays of sushi a year, making it one of the biggest names in international cuisine.
Since being acquired by Zensho Holdings in 2023, the group has been on a mission to expand, not just in scale, but in variety. They're leaning into new cuisines, geographies, and ways to reach customers, like supermarket kiosks and retail partnerships. And with $2.9M in annual sales alongside a portfolio of 10 leading brands, Wonderfield is very much set to stay at the top of global food trends.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Richard Hodgson
(Group CEO)Richard has served as the CEO of The Wonderfield Group since 2017, leading acquisitions including Bento, Snowfox, and Taiko before overseeing its $621M sale to Zensho Holdings. Prior to Wonderfield, he was the CEO of Pizza Express and has also held senior roles at Waitrose, Asda, and Morrisons.
Tim Everitt
(Group CFO)Tim joined The Wonderfield Group in 2022 as Group Financial Controller, becoming Group CFO in 2023. He brings senior finance experience from listed businesses like SDL and RWS Holdings, along with 12 years in a leading accountancy firm.