Thirdlove
Bras and underwear for every body
- 101-200 employees
- B2C
- Retail
- Fashion
- Chinatown, San Francisco, CA
Jump to section
Company mission
To empower women to feel confident in their day-to-day lives by providing them with great-fitting and comfortable underwear and bras.
-11% employee growth in 12 months
Our take
Many women know the discomfort of an ill-fitting bra, or the awkwardness of a bra-measuring session. To help with this, lingerie brand Thirdlove is doing things differently - by snubbing traditional sizing.
Thirdlove instead offers more than 80 bra sizes, including half-cups, to cater for women of any size or shape. In addition to building the brand to an impressive valuation, Thirdlove is on a social mission and has donated millions of dollars worth of bras to multiple charitable organizations.
The company remains a challenger to established apparel brands such as Victoria’s Secret, while also facing competition from other industry challengers including True&Co, Brayola and Lively. A move to sell a portion of its range through Amazon's marketplace should bring in additional customers for the brand and give it a boost in this competitive market.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible Time Off: Long weekend or long-planned vacation? Say less. (We won't Slack you.)
- Employee Discount: So you can share Thirdlove products with friends and family, or snag a few favorites for yourself.
- Health & Wellness Benefits: Enjoy medical, dental, and vision coverage–plus help with HSAs, FSAs, and 401(k)s
Funding (last 2 of 4 rounds)
Feb 2019
$55m
SERIES B
Feb 2018
$55m
SERIES B
Total funding: $123.6m
This company has top investors
Leadership
Heidi Zak
(Co-Founder & CEO)Heidi worked at Bank of America and McKinsey for a combined 5 years before taking an MBA at MIT. She then spent 3 years at Aeropostale and 2 at Google before leaving to co-found Thirdlove in July 2012.
Ra'el Cohen
(Co-Founder & COO)Prior to co-founding Thirdlove in 2012, Ra'el was a Lead Product Developer at Charlotte Russe. They also founded Luv & Honey Lingerie where they served as the Creative Director for nearly 3 years.