Toothfairy
Dental app connecting patients to dentists
- 21-100 employees
- B2C
- Mobile
- Dentistry
- London, UK
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Company mission
To deliver an unparalleled customer experience by creating positive emotional connections between patients and dentistry, through its award winning fully health regulated app, we offer a range of treatments, from cosmetic straightening, to emergencies and prescriptions.
Trustpilot (4.8)
Our take
The dental industry is full of friction (think cost, anxiety, and lack of trust). And Toothfairy wants to change this, with it NHS-approved app that lets users snap a photo of their teeth and get a diagnosis and treatment plan from a UK-registered dentist. With over 3M people treated and partnerships with nearly 2,000 companies, it's proving that dental care doesn't have to mean time off work or a trip to the clinic.
With services like clear aligners, emergency support, and whitening, its making the process of going to the dentist a whole lot easier. And now the platform includes AI-driven smile previews and 24/7 monitoring through smart aligner tech. With a growing list of corporate deals (including a major one with Unum) Toothfairy is very much becoming a go-to employee benefit.
Now the team wants to go all-in on AI. Their model, tested against 50 dentists and over 100 real cases, can spot plaque, gum disease, and early cavities just as well as a clinician. But they're not naive. "If the data's biased, the AI will be too," says CEO Aulak. It's innovation with caution, rethinking dentistry without forgetting that real people (and mouths) aren't one-size-fits-all. With that sort of grounded thinking, the company is sure to see even more success going forward.
Steph
Company Specialist at Welcome to the Jungle
Funding (1 round)
Sep 2021
$4.1m
SEED
Total funding: $4.1m
This company has top investors
Leadership
Deepak Singh Aulak
(Co-Founder & CEO)Studied Dental Surgery (BDS) at King's College London. Previously a Brand Director & Founder at Ra Clothing for 5 years and Founder/Lead Doctor at Hamptons Whitening for 1 year.
Kian Singh Dhinsa
(Co-Founder)Studied Dentistry at King's College London. Previously a Non-Executive Director at Rotahurst, a Locum Dentist at Colosseum Dental, and a General Dentist at Rodericks Dental.