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Tracer

Data intelligence platform

Tracer logo
21-100 employees
  • B2B
  • Analytics
  • Market research
  • Business Intelligence
  • Data Analysis
Chelsea, New York, NY

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Company mission

To empower our clients to make better decisions by aggregating cross-platform data and adding business context, to provide transparency into business performance and answer questions unique to their business.

Our take

Tracer is a data intelligence platform connecting clients to their data from across platforms, creating one source of truth for fuelling informed business decisions.

The company claims to be more than "just another data processing platform" with the way it brings data into business context - bridging the gap between data teams and business teams to supply the answers to questions specific to each company it serves.

Breaking from its incubator VaynerMedia in 2018, Tracer has gone on to work with leading global brands and agencies, and has seen both good investment and a positive reception in the space.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Medical, dental, & vision coverage
  • Career growth support
  • 401k matching
  • Parental leave
  • Unlimited pto
  • Transit benefits
  • Team events
  • Cell phone reimbursement
  • Summer fridays (May to August)
  • Tons of hot sauce

Company values

  • Winning Together: Individuals don’t scale – teams do. It’s not about what you can accomplish individually; it’s about impacting what we can accomplish together. Share ownership, lend a hand, and empower others.
  • Creating Transparency: Transparency is in the DNA of what we build, as well as who we are. Ask questions, share answers, reach out for help, and challenge expectations across the board. Do so in a way that is accessible to everyone.
  • Reason Above Rank: The best ideas can come from anywhere, and the quality of the solution will always outweigh the source. It is the responsibility of all team members to facilitate discussion, be receptive, and objectively determine the path forward.
  • Proactive Leadership: Leadership is an action to be taken, not a title to be given. Set a positive example, put the goal first, and look for ways to improve at scale. Leadership opportunities, big and small, are always out there - if you're willing to look.
  • Building Community: Our community is built on trust, humility, mutual respect, and a commitment to our values - in how we act, listen, and lead. Each person helps make Tracer a place to take risks, speak up, and feel heard. The strength of our community starts with its members and extends past our walls.

Funding (2 rounds)

Jun 2023

$18.1m

SERIES A

Jun 2021

$9.9m

SEED

Total funding: $28m

This company has top investors

Leadership

Jeffrey Nicholson

(CEO)

Member of the Advisory Board at Pinterest, Roku, and Nextdoor. Previously founded NicholNotes.

Leighton Welch

(CTO)

Former VP of Engineering at VaynerMedia, Director of Consumer Insights at SocialCode.