Tracer
Data intelligence platform
- 21-100 employees
- B2B
- Analytics
- Market research
- Business Intelligence
- Data Analysis
- Chelsea, New York, NY
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Company mission
To empower our clients to make better decisions by aggregating cross-platform data and adding business context, to provide transparency into business performance and answer questions unique to their business.
Our take
Tracer is a data intelligence platform connecting clients to their data from across platforms, creating one source of truth for fuelling informed business decisions.
The company claims to be more than "just another data processing platform" with the way it brings data into business context - bridging the gap between data teams and business teams to supply the answers to questions specific to each company it serves.
Breaking from its incubator VaynerMedia in 2018, Tracer has gone on to work with leading global brands and agencies, and has seen both good investment and a positive reception in the space.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Medical, dental, & vision coverage
- Career growth support
- 401k matching
- Parental leave
- Unlimited pto
- Transit benefits
- Team events
- Cell phone reimbursement
- Summer fridays (May to August)
- Tons of hot sauce
Funding (2 rounds)
Jun 2023
$18.1m
SERIES A
Jun 2021
$9.9m
SEED
Total funding: $28m
This company has top investors
Leadership
Jeffrey Nicholson
(CEO)Member of the Advisory Board at Pinterest, Roku, and Nextdoor. Previously founded NicholNotes.
Leighton Welch
(CTO)Former VP of Engineering at VaynerMedia, Director of Consumer Insights at SocialCode.