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Trust & Will's mission is to help every family leave their legacy.
Planning an estate can be a stressful process, particularly due to how antiquated the organization process feels. Regardless of whether someone is looking to set up a trust or a will, most estate planning will consist of relentless paperwork and long waiting times, a process that adds additional difficulties during an uncomfortable period.
Trust & Will provides an online service for the planning of estates, offering trust-based estate plans, will writing, and guardian nomination. The service is designed to facilitate quick and stress-free setting up of a customized estate plan in less than 30 minutes, eliminating the complications and lengthy paperchain usually associated with estate planning.
Whilst online estate planning is very much a norm these days, Trust & Will presented itself as an early pioneer in the sector and has continued to be a leader in this space. With the market set to grow considerably, with more states putting in place digital wills and estate planning laws, the company is well set to make the most of these new opportunities, especially considering it has more than doubled its revenue and garnered new funding from several high-profile institutions to further build upon its momentum.
Freddie
Company Specialist at Welcome to the Jungle
Mar 2025
$25m
SERIES C
Feb 2023
$15m
LATE VC
This company has top investors
Cody Barbo
(CEO)Experience as Co-Founder of Niche from 2013 to 2014, and as Founder & CEO of Industry from 2014 to 2017.
Daniel Goldstein
(COO)Experience as Director of Business Development for Punchkick Interactive from 2012 to 2014. Was also Vice President of Strategy and Business Development for Seamgen.
Brian Lamb
(CSO)Experience as Senior Interactive Designer for Ninthlink, and was Vice President of User Experience for Seamgen from 2013 to 2017.