Viaplay
Media & entertainment company
- 1001+ employees
- B2C
- Content
- Entertainment
- Digital Media
- Video
- Maria, Stockholm, Stockholms län
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Company mission
To entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music.
Our take
While the streaming media model has been a great success with the likes of Netflix and Amazon Prime successfully disrupting the media landscape, continually changing viewing habits means there is plenty of room in the market for new entrants. Specialising in local content and new media technology, Viaplay is a Nordic media and entertainment provider with global ambitions.
Viaplay Group offers a video on demand service, commissions films and series in its studios, operates several TV channels in the Nordic region focused on sports and its own content and runs one of the largest commercial radio networks in the Nordic region. This diversity of offerings stands it in good stead to tackle its larger rivals, and its data-driven approach to its offerings means it produces content that its audiences wants to see, including local films and content that larger rivals might miss or not produce at all.
Leading with its Viaplay streaming service, it has expanded rapidly from the Nordic region, first to the UK in 2022 and then to the US and Canada in early 2023. While it lacks the size of its rivals' media libraries, it has developed a solid base from which it can grow into a major competitor in the digital media market.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Jørgen joined Viaplay in 2023 as CEO. Prior to that, they held Board roles at ASOS, MediaCatch, Miinto Group, WaterBear Network, and Zalando among other places. They also spent almost 27 years at Modern Times Group, holding multiple roles, including President and CEO.