Viaplay

Viaplay Group offers a video on demand service, commissions films and series in its studios, operates several TV chanels in the Nordic region focused on sports and its own content and runs one of the largest commercial radio networks in the Nordic region. This diversity of offerings stands it in good stead to tackle its larger rivals, and its data-driven approach to its offerings means it produces content that its audiences wants to see, including local films and content that larger rivals might miss or not produce at all.

Leading with its Viaplay streaming service, it has expanded rapidly from the Nordic region, first to the UK in 2022 and then to the US and Canada in early 2023. It has enjoyed double-digit year on year growth and added almost 900,000 subscribers in the last quarter of 2022 alone. While it lacks the size of its rivals' media libraries, it has developed a solid base from which it can grow into a major competitor in the digital media market.