Virtual Store Trials

We show what shoppers will do at-shelf

Virtual Store Trials logo
1-20 employees
  • Retail
  • Market research
Holborn, London, UK

Company mission

To test innovation and validate new ideas, predicting the performance of what customers need to do to win with shoppers both at the grocery shelf and online.

Our take

Virtual Store Trials builds data products that help retailers and brands make faster, smarter decisions at the shelf - and win the shoppers.

Its tools turn overlooked planogram data into real visibility, insight, and action. CPGs use VST to optimise in-store strategy and prove performance. Meanwhile, retailers use it to monetise data, improve execution, and unlock new value, without slowing down operations.

From rapid shelf testing with thousands of real shoppers to a planogram platform used by some of the world's biggest grocers, VST is helping both sides move with proof (not guesswork) and make the shelf work harder.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • A fully remote setup (or join us in our East London office if you like the buzz)
  • Top-tier equipment (M-series MBP or whatever helps you do your best work)
  • End-of-year bonus
  • Share options with fair terms
  • Sales referral bonus
  • Work/life flexibility: work when and where you’re most productive
  • Travel opportunities to meet clients (if you want them!)

Company values

  • Proof over politics: We don’t default to gut feel. We follow the data, and back what works.
  • Own the outcome: If we drop the ball, we pick it up. No spin. No sugar-coating. Just honest conversations and clear next steps.
  • Speed with substance: We move fast, but never at the expense of accuracy or quality.
  • Shared success: Our platform connects retailers and brands, and our work does too. We only win if both sides do.

Leadership

Joshua Evans

(Founder & CTO )

Was previously a DevOps Engineer for Deutsche Bank, a Software Engineer for Trainline.com, CTO at Skim.it and Applyed.

Job (1)

Software Engineering