Vivid Machines
AI for agriculture
- 21-100 employees
- B2B
- Enterprise
- Sustainability
- Food
- Agriculture
- 360 Dufferin St
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Company mission
To empower fruit producers by providing per-plant visibility and understanding.
Our take
With an increasing need for more robust outcomes from cropland acreage, vision technology manufacturing company Vivid Machines creates hardware and software that makes crop yielding, packaging, and processing more efficient. Using its Vivid-X Vision System, farmers can reduce labor and expand their crop take of marketable fruit, all whilst computing the predicted yield earlier than ever before.
All of these benefits make Vivid Machines an important player in AgriTech, especially when considering the added pressures on farms to use their land efficiently, especially in the production of fruits. Whilst corn and other crops can be monitored via drones and satellites, the shrubbery of fruit trees means that solutions like Vivid Machines are a welcome innovation.
This is exemplified by the large seed investment awarded to Vivid Machines in April 2023. The Canadian company is using its funds to broaden its system applications for use in a wider array of fruit crops. This will help diversify Vivid Machine’s customer base and help it grow at a time when climate change is negatively affecting the global farming industry.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Apr 2023
$4.3m
SEED
Jul 2022
$0.4m
GRANT
Total funding: $4.7m
Leadership
Jonathan Binas
(Co-Founder & CTO)Prior to co-founding Vivid Machines in 2021, Jonathan was a Postdoctoral Fellow under Yoshua Bengio at Mila (Quebec Artificial Intelligence Institute) where they designed and built AI chips and brain-inspired hardware and algorithms.
Jenny Lemieux
(Co-Founder & CEO)Jenny previously served as a Founder in Residence at Entrepreneur First, as a VP of Commercial Products at Torstar Corporation and as a VP of Product at Cerebri AI.