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Vivid Machines
Crop load management technology
- 1-20 employees
- B2B
- Enterprise
- Sustainability
- Food
- Agriculture
- Yonge-Bay Corridor, Toronto, ON
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Company mission
To revolutionize the fruit supply chain by providing transparency from farm to retailer!
Our take
With an increasing need for more robust outcomes from cropland acreage, vision technology manufacturing company Vivid Machines creates hardware and software that makes crop yielding, packaging, and processing more efficient. Using its Vivid-X Vision System, farmers can reduce labor and expand their crop take of marketable fruit, all whilst computing the predicted yield earlier than ever before.
All of these benefits make Vivid Machines an important player in AgriTech, especially when considering the added pressures on farms to use their land efficiently, especially in the production of fruits. Whilst corn and other crops can be monitored via drones and satellites, the shrubbery of fruit trees means that solutions like Vivid Machines are a welcome innovation.
This is exemplified by the large seed investment awarded to Vivid Machines in April 2023. The Canadian company will use its funds to broaden its system applications for use in a wider array of fruit crops. This will help diversify Vivid Machine’s customer base and help it grow at a time when climate change is negatively affecting the global farming industry.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- Curiosity, Learning, and Passion - We’re passionate about our mission and believe that curiosity and learning are key to solving big problems. New experiences and skills make our jobs fun.
- Iterate to excellence - Nothing is perfect the first time. We take a design approach to building things and deliver early and often to pinpoint how to keep making things better.
- Elegant solutions - We believe in developing products and technology that harmonize beauty, humanity, and function to make peoples lives better.
- Open minded-then decide - Our customers, team, and investors are incredibly smart people. We listen to alternative points of view, then decide and move quickly to action.
- Innovate with purpose - We innovate with purpose – to deliver better technology and value so we can help farmers feed the world.
Funding (2 rounds)
Apr 2023
$4.3m
SEED
Jul 2022
$0.4m
GRANT
Total funding: $4.7m
This company has top investors
Leadership
Jonathan Binas
(CTO)Previously worked at Entrepreneur First as a Founder-in-Residence. He has collaborated with Turing Award Winner Yoshua Bengio to advance the state-of-the-art in deep learning, and he has received an AI for Earth grant for agritech research. Jonathan holds an MSc in Physics and a Ph.D.in Information Technology from ETH Zurich.
Jenny Lemieux
(CEO)Previously Founder in Residence at Entrepreneur First, Product and Artificial Intelligence Advisor at AdvisoryCloud, Commercial Products Vice President at Torstar Corporation and VP of Product at Cerebri AI.