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Way
Brand activation platform for hospitality businesses
- 21-100 employees
- Hospitality
- B2B
- Marketing
- SaaS
- Sixth Street Historic District, Austin, TX
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Company mission
Way's mission is to help businesses unlock the power of brand activations.
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Our take
Way’s brand activation platform is used by boutique hotel groups and independent hotels to curate and offer experiences & events to boost brand awareness and loyalty. The company was founded on the belief that consumers far prefer spending on experiences than products.
Since being founded in 2020, Way has picked up a number of well known hotel brands including Salt Hotels and Life House Hotels in North America. The fact that it's already expanded to an office in Paris is a good indication of its strong growth.
Since securing major funding from Tiger Global, Way has also been adding to its executive team as it looks to expand even further on the international front. Indeed, plans are in motion to pivot into adjacent sectors including retail and media, where brand activation experiences are also growing in demand.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Generous equity
- 401K benefits
- Highly competitive salary
- Medical, dental, and vision coverage paid 100% by company
- Other travel-related perks
Funding (1 round)
Nov 2022
$20m
SERIES A
Total funding: $20m
Leadership
Michael Stocker
(CEO)Founded and was CEO of skiing industry-focused digital transformation company OnlySky between 2016 and 2020. Previously worked in Government Relations for the Ridge Policy Group.
Jacob Luster
(Head of Product)Served as Head of Product at OnlySky, having previously worked for Snowvation as a Product & Operations Manager.
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