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Willow
Wearable breast pump
- 101-200 employees
- Healthcare
- B2C
- Personal health
- Femtech
- eCommerce
- Mountain View, CA
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Company mission
Willow's mission is to build solutions to mom’s most meaningful problems.
52% employee growth in 12 months
Our take
Willow makes life easier for breastfeeding mothers with an all-in-one wearable breast pump. With 60% of mothers giving up breastfeeding before they originally planned to, Willow offers a solution that is designed to make pumping more flexible.
Willow’s pump was the first of its kind, and it is small enough to slip into a nursing bra. Battery-powered and discrete, the device comes with an app to compare data and set alerts, bringing some high-tech convenience to breastfeeding.
Willow does have several competitors within the breast pump space, including the VC-backed business Elvie. Past funding has allowed the company to invest in new products, further expand internationally presence, and grow brand awareness. Its latest feature is an Apple Watch app that acts as an even more convenient way to manage pumping sessions, showcasing that the company is still committed to innovating.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Wellness programs, health & gender affirmation reimbursement
- Medical, dental & vision
- Generous and flexible time off
- 401k
- Life insurance, and disability options
- Flexible work schedules, including work from home opportunities and no meeting Wednesdays!
- Parental Leave - New parents receive 16 weeks paid parental leave, plus six 4-day weeks to smoothly transition back to work
Funding (last 2 of 6 rounds)
Apr 2021
$26.8m
SERIES C
Sep 2020
$55m
SERIES C
Total funding: $146.8m
This company has top investors
Leadership
John Chang
(CTO)Earned a BSE in Mechanical & Aerospace Engineering from Princeton University and an MS in Mechanical Engineering from Stanford University. Previously worked for 9 years at Acclarent, holding various positions such as Founder and Vice President of R&D.
Josh Makower
(Chairman)Previously Manager of the Strategic Innovation Group at Pfizer for 6 years, Founder & Chairman at Acclarent for 5 years, and Consulting Professor of Medicine at Stanford University School of Medicine for 15 years.