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Woola
Waste wool packaging
- 1-20 employees
- B2B
- Sustainability
- Manufacturing
- Kostkova, Võru County
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Company mission
To cut 50% of global fossil fuel based bubble wrap usage by 2030.
Our take
Plastic pollution is a global problem, with a reported 2,000 garbage trucks of plastic dumped into the world's oceans, rivers, and lakes every day. Of this plastic, roughly 40% is from single-use packaging - which is why a packaging alternative is so important.
Step in Woola, a company creating packaging made of waste wool that can replace protective plastic packaging such as bubble wrap. Notably, the product has already seen uptake by two houses of the LVMH Group, one of the largest companies in Europe.
As the spotlight on the "plastic problem" increases, there could be a wealth of opportunity for Woola. A €2.5 million injection of funding will enable the company to grow its sales and marketing team, as well as expand its product range for the luxury and eCommerce markets.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Freedom & accountability - you decide how and where you do your best work
- Yearly travel allowance - we’ll pay you to travel the world
- Stock option package - we want everyone to be part of the company’s success
- A pretty cool team - we’re definitely not biased here!
- 3 paid personal days per year (in addition to vacation days) - we don’t ask for reasons, use them as you see fit
Company values
- You have to be an optimist to work with us - We’re in the business of tackling climate change and rebuilding an entire industry, so this one’s really a must
- Would you say “yes” to operating a forklift? - Life at Woola is full of surprises, and when these happen, it’s all hands on deck
- Below 100% is not enough - We need to be outstanding in order to survive. If we put in 99%, we will not survive as a company. We expect you to put in 100% during working hours
- Freedom & accountability - We rely on ownership, so you have to make 99% of the decisions on your own and take responsibility for them. You won’t get in trouble if some of your bets fail, but we won’t work out if you take no bets at all
Funding (last 2 of 4 rounds)
Dec 2023
$2.7m
EARLY VC
Dec 2021
$2.7m
SEED
Total funding: $6.3m
Leadership
Katrin Kabun
(Co-Founder & Product Manager)Also Co-Founder of FlexiWool. Worked in the Textile Design Department at the Estonian Academy of Arts, and was a Product Design Development Specialist at Eesti Maaviljeluse Instituut.
Jevgeni Širai
(Co-Founder)Worked in Marketing at Vigala Piimatoostus. Was a Tour Guide for Traveller Tours for 5 years, and graduated from the Estonian Business School with a Master's in Business Innovation.
Anna-Liisa Palatu
(Co-Founder & CEO)Former IT Consultant at PwC Estonia. Was also a Consultant at Sutherland and Marketing Intern at WhereInRio.