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To democratise data to make reliable intelligence accessible to everyone.
As the business world has become more led by data, the somewhat poor handling of data privacy - alongside high-profile security breaches - have made the public sceptical about the use of data. Meanwhile, the amount and complexity of the data gathered by companies often renders that data near useless in informing strategy.
Work With Data hopes to address both these problems, creating transparency for trust while enabling businesses to unlock insights and opportunities from their data pools. Its approach is built on openness and access, meaning the company supplies non-personal data from diverse and reliable sources, that anyone can interact with. What it is choosing to monetize is its in-house AI models that enrich this open data, providing a closer representation of the real world for those who require it.
The proposition is certainly intriguing, and has the potential to create value for businesses and individuals alike - which provides many avenues for success. It will be interesting to see how the company grows into the future, and observe further developments to its AI offering.
Steph
Company Specialist at Welcome to the Jungle
Laurent Molter
(CEO)Spent 9 years at Criteo, ultimately as EMEA Director (Analytics and Data Science). Was also President (startup incubator) at ESCP Europe.
Camille Lehujeur
(CTO)Spent 4 years at Criteo, ultimately as Team Lead for Data Science and Analytics (Northern Europe). Previously a Data Science Consultant at Datatonic.