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Wurl
Streaming TV distribution and advertising service
- 101-200 employees
- B2B
- Digital Media
- SaaS
- Advertising
- Telecommunications
- Downtown North, Palo Alto, CA
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Company mission
To enable content companies, streamers, and advertising to continually reach new viewers and grow revenue.
Our take
Wurl is a provider of powered streaming for smart TVs and smart TV sticks across the world. Working with some of the biggest names in the industry, including Roku, Rakuten TV, and Samsung TV Plus, Wurl's technology helps content companies to monetize their services. It enables streamers to onboard new channels and content with ease.
Wurl has few competitors in the current market, though legacy broadcast technology companies are starting to design their own OTT delivery platforms to compete with Wurl, while subscription-based streaming services like Netflix offer an alternative to viewers who don't want to see ads. With over 300 million connected TVs in over 50 countries, Wurl's viewership is still growing.
The company was acquired by AppLovin in 2022, enabling the company to bring new advertising and marketing services to both connected television (CTV) and mobile. This is an exciting opportunity within a fast growing industry as it is projected that U.S advertisers will spend around $100 billion on CTV by 2030.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Pre-Tax Savings Plans, HSA & FSA
- $1k Work From Home Stipend to Set Up Your Home Office
- Discounted PetPlan
- Strong Medical, Dental and Vision Benefits, 90% paid by Wurl
- Remote First Policy
- Flexible Time Off
- 12 US Holidays
- 401(k) Matching
- Ginger, Aaptiv and Headspace Subscriptions for Mental and Physical Wellness
- OneMedical Subscription for 24/7 Convenient Medical Care
- Paid Maternity and Parental Leave for All Family Additions
- Easy at Home Access to Covid Testing with EmpowerDX
Company values
- Passion: We believe the best way to do great work is to love what you do -- people with great passion can make the impossible happen.
- Integrity: We believe integrity is choosing our thoughts and actions based on values rather than personal gain. Wurl works with integrity and succeeds with integrity.
- Collaboration: We believe unity is strength, and when there is collaboration, incredible things can be accomplished.
- Respect: We believe respect should be the first thing we give anyone, and everyone deserves to be treated with kindness. No exceptions.
- Ownership: We believe everything changes for the better when we take ownership for our actions, and ownership is the most powerful tool a team can have.
- Excellence: Because we are defined by what we repeatedly do, we believe excellence is not a trait, but a habit. We strive to make excellence a constant.
- Inspiration: We believe great ideas come from anyone and everyone. Wurl is a 100% open environment where everyone is encouraged to share ideas, big and small.
Funding (last 2 of 5 rounds)
Feb 2021
$11m
SERIES B
Aug 2018
$11.9m
SERIES A
Total funding: $32.9m
Leadership
Sean Doherty
(CEO)They have a vast amount of experience in managing telecommunications companies. Alongside Wurl, they are a Chairman of PeakNet, a partner to the nation's largest wireless service providers.
Sean Doherty, Jr
(COO)Gained a degree from Boston College in Information Systems and Marketing, History Minor. Prior to Wurl, they worked at William Morris Endeavour as a Talent Coordinator.
David Martinez
(Chief Architect & CSO)A seasoned software engineer who has been coding in Silicon Valley for over 20 years.